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Case Study: How to Streamline Data Quality Management in CRM, Eliminate Time-Consuming Manual Data Entry


The success of Atlanta-based firm Frazier & Deeter is a case study in the art of the possible when it comes to the power of using artificial intelligence and data automation to streamline data quality management and revenue-generating activities. Read on to learn more.

Frazier & Deeter Seek to Automate Marketing Data Administration

When Frazier & Deeter first turned to Introhive’s relationship intelligence and data automation platform, they were looking for help easing manual marketing processes. Thanks to the platform, the firm not only succeeded in that endeavor but also revealed growth-driving relationship insights.

Introhive | Frazier Deeter Case Study Cover 300x200 1 | Case Study: How to Streamline Data Quality Management in CRM, Eliminate Time-Consuming Manual Data EntryIn fact, the Introhive enterprise relationship management platform enabled the firm to:

  • Realize a $200,000+ return on investment in three months
  • Map 31,000+ relationships across key accounts
  • Grow their marketable database by 7,900 contacts
  • Deliver effortless meeting prep for every client-facing partner, practitioner
  • Visualize client engagement and traction in Salesforce CRM
  • And more!

To get the details of Frazier & Deeter’s innovative path to success, download the Frazier & Deeter case study.

Founded in 1981, Frazier & Deeter is a nationally recognized CPA and advisory firm and one of the largest and fastest-growing accounting firms in the United States. Its offices across the country provide a wide range of tax, audit, accounting, fund administration and advisory services.

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Introhive has helped firms of all sizes empower their sales, marketing and business development teams to ditch mundane data entry and focus on what matters most—building connections and closing deals. Read their success stories.

And to see what Introhive can do for you, request a demo today.

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