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RELEASE: Introhive and Mutual Value announce collaborative partnership to support clients through improved relationship capital management

Introhive and Mutual Value can together help organisations map, track, and act on the basis of their relationship capital to boost revenues and grow business 

London, UK (August 19, 2020): Mutual Value, a B2B organisation committed to helping businesses shift their focus to building deeper commercial relationships, and Introhive, the leader in relationship mapping and data enrichment solutions for businesses across the globe, announce their partnership.

Mutual Value helps B2B organisations be more ambitious about what they can achieve in their commercial relationships through coaching, consultancy and training programs designed to help sales teams shift from transactional-based businesses to collaborative, relationship-focused powerhouses.

Together, the two companies will help customers better understand, manage, and leverage their relationships.

“Mutual Value and Introhive are in a position to deliver on the promise that CRM systems held out.Introhive | Kevin Vaughan Smith .jpg 1 | RELEASE: Introhive and Mutual Value announce collaborative partnership to support clients through improved relationship capital management Now we have a way of measuring relationship capital, identifying what to do about it, and where to invest in what is, in reality, a limited asset,” says Kevin Vaughan-Smith, Joint Managing Director at Mutual Value. “That means we can help companies gain a true understanding of where their best relationships are, what they could be worth and how to ensure there is consistency in the way their people act on that information. The potential is huge.”

Introhive is uniquely positioned to deliver added value via its AI-powered platform by automating mundane tasks such as data entry and giving hours back to professionals to spend doing what they were hired to do.

“Across industries, CRM is often viewed by professionals as a burden instead of a useful business tool which leads to improper usage, incomplete or inaccurate data, and a poor return on investment. With Introhive, organizations can almost instantly improve their CRM data by automating the data entry process and leveraging our data enrichment capabilities to clean up dirty or outdated data,” explains Jody Glidden, CEO of Introhive. “When you combine the AI and machine learning of the Introhive platform, which map out relationships and streamline the CRM process, with Mutual Value’s coaching and consultation, you gain a competitive advantage that comes from truly understanding the value and opportunities in your organization’s network of relationships.”

The combination of Introhive’s technology and Mutual Value’s training, consulting and coaching packages means those businesses which want to act on this knowledge can now do so quicker, more effectively and with focus on where they can generate the greatest return.

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About Mutual Value

Mutual Value Ltd helps B2B organisations be much more ambitious about what they can achieve in their commercial relationships. Through its services, Mutual Value helps clients build collaborative behaviours with key customers, critical partners and, where appropriate, their entire ecosystem – all in pursuit of far greater value creation for everyone involved.

Its consultancy, training and coaching programmes focus on the mindset and skillset of those who need to act on this intention, and we provide a toolset to support the change.

The founders of Mutual Value bring 60 years’ experience of building compelling visions and engaging people in organisations to deliver the new and better behaviours that turn warm words into real results. Mutual Value is based in UK but works globally with partners and associates.

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About Introhive

Founded in 2012, Introhive is the fastest growing B2B sales intelligence and data quality management solution, recently recognized as a top 10 fastest growing technology company in Deloitte’s Fast 50 Awards. Introhive’s AI-powered SaaS platform is designed to help organizations realize the full value of their relationships and underutilized data across their business to increase revenues, employee productivity and to improve customer experience management.

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