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The Best Approach for Lead Response Management

Generating leads is one of the most important aspects of having a healthy sales pipeline. Millions of dollars are spent each year by businesses looking to identify and close new leads. However, according to a recent study from MarketingSherpa, 79% of sales leads never convert into a sale due to a lack of lead nurturing and relationship building.

The folks from recently examined 3 years of data across a wide variety of companies that respond to web-generated leads. From their research they developed an infographic to showcase figures and stats to help sales reps be more efficient and effective. They were able to identify the best days and times for reps to follow up along with the insights regarding current industry best practice.

The purpose of this infographic is to help sales professionals do their jobs more effectively and efficiently. The insights they discovered are quite intriguing and act as a great follow up to our post about cold calling in the social media age. Check it out:

The Best Practices for Lead Response Management from Harvard Business Review

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