The Am Law list runs on relationships.
So why on Earth wouldn’t law firms automate relationship intelligence?
It’s no secret that law firms struggle with CRM usage and adoption. When your people don’t use the CRM, enterprise relationship management (ERM) initiatives don’t stand a chance. Marketing suffers. Biz dev suffers. Cross-selling suffers. And ultimately, accounts receivable suffers. CRM automation with Introhive is the solution. Valuable relationship intelligence is the result. Introhive eliminates nearly all the CRM-related work lawyers and executive assistants need to perform, making CRM usage inevitable. When the right data starts flowing into your CRM, you gain daily insight into your firm’s lucrative opportunities and at-risk clients.
Introhive’s legal services clients enjoy:
• Pre-meeting intelligence emails that provide up-to-the-minute insights regarding the client, along with contextual relationship data for all attendees and other important contacts.
• Instant insight into matter management and conflict management, eliminating the need to perform, and wait for, research documents.
• Less time updating briefs and researching, and more time attending events and meeting key contacts.
• Real-time insight into billing and accounts receivable status, before meetings happen.
• An actual ROI from their CRM (yes, it can happen).
See how simple it can be to “turn on” the relationship intelligence that makes leading law firms data driven by default.
“Work smarter not harder.” This rallying cry has become especially relevant to law firms due to flat demand for law firm services over the last seven years, which is in sharp contrast to the 4% – 6% annual growth in the legal market prior to 2008.
To thrive in a flat market, firms must do more with less. The key is intelligence. This refers to more than the great legal minds of your firm’s partners and employees. Intelligence also encompasses the firm’s data, how it’s generated, analyzed, and shared.
Read on to learn more about the four types of intelligence…
How are law firms integrating marketing technology? While adoption is most certainly on the rise, there remain areas in which law firms still struggle, according to the 2018 Marketing Technology White Paper from the International Legal Technology Association (ILTA).
Read on for our top three takeaways relating to data management and how you can make the most of your Client Relationship Management (CRM), Enterprise Relationship Management (ERM), and Competitive Intelligence (CI) data.
Takeaway #1 – Data Quality is the Biggest CRM Challenge for Law Firms
Eighty-eight percent of survey respondents indicate that their firm uses a CRM system. However, utilization…
Your law firm’s CRM is a key ingredient to delivering top notch client experience management, but your relationship with your CRM can be love, hate at times. Having all your client and business development data in one place is invaluable, but driving adoption and usage across your firm can be a struggle.
Making sure your firm’s CRM has complete, accurate, and clean contact data is a challenge that most law firms grapple with, as data is dependant on practitioners in the firm using the system regularly. In reality, CRM adoption is much lower for law firms, which drastically impacts the…
“Any firm that wants to invest in CRM has to leverage automation tools to get the best return on investment and highest level of success. From the very beginning we had to solve the problem of efficiently getting the right contact and activity information into our CRM database. Not having a tool like Introhive to solve this problem was a non-starter for us.
Fenwick & West
Director of Marketing Technology
“We were quite impressed with the product and the fact Introhive was Canadian. Plus, we received strong references from people related to our organization. It gave us comfort that Introhive was future-oriented.
Osler, Hoskin & Harcourt LLP
Director of Market Intelligence
“Introhive is a platform that has allowed us greater access to our own information. It has unleashed the value of our information in such a way that it allows us to increase our ability to interact with our own people, our clients, other companies and prospects that we already know, let alone new ones we didn’t know were in our network.
When you introduce a tool like Introhive to your firm there’s no question that it raises your game, raises your internal interest and adoption, and raises the bottom line.”
John M. Byrne
Gould & Ratner
Chief Marketing Officer