The Am Law list runs on relationships.
So why on Earth wouldn’t law firms automate relationship intelligence?
It’s no secret that law firms struggle with CRM usage and adoption. When your people don’t use the CRM, enterprise relationship management (ERM) initiatives don’t stand a chance. Marketing suffers. Biz dev suffers. Cross-selling suffers. And ultimately, accounts receivable suffers. CRM automation with Introhive is the solution. Valuable relationship intelligence is the result. Introhive eliminates nearly all the CRM-related work lawyers and executive assistants need to perform, making CRM usage inevitable. When the right data starts flowing into your CRM, you gain daily insight into your firm’s lucrative opportunities and at-risk clients.
Introhive’s legal services clients enjoy:
• Pre-meeting intelligence emails that provide up-to-the-minute insights regarding the client, along with contextual relationship data for all attendees and other important contacts.
• Instant insight into matter management and conflict management, eliminating the need to perform, and wait for, research documents.
• Less time updating briefs and researching, and more time attending events and meeting key contacts.
• Real-time insight into billing and accounts receivable status, before meetings happen.
• An actual ROI from their CRM (yes, it can happen).
See how simple it can be to “turn on” the relationship intelligence that makes leading law firms data driven by default.
The three types of intellectual capital which make up the intangible value of a business are its people (human capital), everything that is left when these people go home (structural capital), and the value inherent in its relationships (relational capital).
One of the most valuable assets your law firm has are its relationships. The network of people and companies that represent your leadership team, board, clients, intermediaries, partners, suppliers, and employees constitute your relationship capital. These relationships underpin other types of capital, for example your firm’s reputation, brand, and intellectual property.
However, unlike other forms of capital (think financial…
This year’s 2018 LMA Annual Conference in New Orleans saw some of best legal marketing professionals come together to network, discover new technologies, learn leading business development strategies, and stay informed of what’s happening in the industry. As a result, the 2018 LMA Annual Conference had several key takeaways for legal marketers and business development professionals alike.
With sessions ranging from social media to competitive intelligence, there was a lot of ground being covered at LMA. To help summarize some of the conference highlights, we put together a detailed infographic covering the key takeaways that stood out to us the most….
Looking at the year ahead, your schedule might already be filling up with business trips, board meetings, and other business functions you can’t afford to miss. But as a legal marketing professional, lawyer, or partner, there are other events you’ll want to pencil in if you want to grow your law firm.
A perfect place for earning new business, finding new partners, strengthening industry relations, building up your firm’s profile, or learning new industry best practices, 2018’s legal marketing events and conferences promise to be a great opportunity for your firm.
To help you get the most out of the…
“Any firm that wants to invest in CRM has to leverage automation tools to get the best return on investment and highest level of success. From the very beginning we had to solve the problem of efficiently getting the right contact and activity information into our CRM database. Not having a tool like Introhive to solve this problem was a non-starter for us.
Fenwick & West
Director of Marketing Technology
“We were quite impressed with the product and the fact Introhive was Canadian. Plus, we received strong references from people related to our organization. It gave us comfort that Introhive was future-oriented.
Osler, Hoskin & Harcourt LLP
Director of Market Intelligence
“Introhive is a platform that has allowed us greater access to our own information. It has unleashed the value of our information in such a way that it allows us to increase our ability to interact with our own people, our clients, other companies and prospects that we already know, let alone new ones we didn’t know were in our network.
When you introduce a tool like Introhive to your firm there’s no question that it raises your game, raises your internal interest and adoption, and raises the bottom line.”
John M. Byrne
Gould & Ratner
Chief Marketing Officer