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18 CRM Experts You Need to Follow

How do you stay current on the latest trends in CRM? There is a lot of information out there that can be difficult to parse through. It’s a constantly changing and evolving industry, pushed forward by new technology.

In our minds, one of the best places to turn is the individual experts. We’ve put together a list of industry insiders that includes authors, speakers, c-suite executives, and other thought leaders, who can help keep you current on the latest trends.

Here are some of our favorite CRM experts to follow.

1. David Whiteside

With more than 30 years of experience…

Why GDPR Is a Marketing Opportunity, Not a Burden

You’ve likely seen the flurry of emails announcing updated privacy policies from companies that have your email address with the EU General Data Protection Regulation (GDPR) going into effect. And while the fact that this is EU legislation may lead you to believe that the GDPR doesn’t apply to you, you’d be mistaken as it will affect any business that collects the data of an EU citizen. Odds are, that includes your organization. To avoid costly penalties or damage to your client relationships, your firm needs to adhere to the GDPR’s rules and guidelines surrounding client data and information.

While…

How Relationship Intelligence Can Help Grow Revenue

Relationship intelligence is only as smart as the data behind it. As you build out your contacts, you need to ensure you are collecting the right information to give your business development teams the right data that can help them close deals.

But with only 45% of organisations using CRM to store their lead or customer data, your sales and business development teams could be missing out on valuable relationship intelligence and insights. Not having that data, or a full understanding of your current customers, means you could be losing out on opportunities with organisations you already work with, as…

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Today’s sales and business development teams sport some scary stats:

  • 67% of sales pros don’t hit their individual quotas
  • More than half of all salespeople close at less than 40%
  • Only 50% of salespeople feel like they can access key players

What’s a revenue producer to do when faced with stats like these? Let’s use sales intelligence so we can laugh our way past quota (and keep laughing all the way to the bank).