Why Artificial Intelligence?
Artificial intelligence (AI) has been a buzzword in the tech world and beyond for the last few years, now with various mainstream applications in everyday life. But do you know what it can do for your company, team and workflows? We’re here to break it down for you.
Artificial Intelligence is defined as “the capability of a machine to imitate intelligent human behavior,” according to Merriam-Webster. Many don’t understand the types of artificial intelligence being used to make our lives easier, and the tech companies that are harnessing it to move their clients’ industries forward.
Modern tech companies have been busy researching, implementing and adapting artificial intelligence for years, most with the goal of helping users work smarter. The ways in which to apply artificial intelligence have been described as limitless, and according to Statista, “worldwide revenue from the AI market is projected to reach as high as 97.9 billion U.S. dollars by 2023.” AI start-up companies have seen funding increase almost fivefold between 2015 and 2018.
So, what kind of AI are tech companies focusing on? What is the best AI? And how can it make your life easier? The latest innovations in artificial intelligence have companies investing in applications for “machine learning,” which means that computers are actually learning on their own, without our help.
Generally speaking, the more machine learning and automated features that an industry-specific tech company offers, the less manual tasks need to be done by your team. Which means more time to focus on important things (namely, engaging with customers and bringing in revenue) and less mundane, repetitive, time-wasting activities. Sounds great, right?
The Stats Don’t Lie
There’s no denying that artificial intelligence is the way forward, and the statistics definitely prove that. In fact, Gartner reported in 2019 that over four years, the number of businesses adopting artificial intelligence grew by 270%. Which is no surprise, the PWC report 2018 AI Predictions claimed that more than half of businesses reported a boost in productivity after implementing AI.
TechJury claimed that AI can improve business productivity by up to 40% in their 101 Artificial Intelligence Stats list (a great read). On top of that, users are clearly seeing the benefits of AI. In 2019, Salesforce reported in their State of the Connected Customer that 62% of consumers are willing to use AI to improve their experience.
The future definitely looks bright for leading companies in artificial intelligence.
Without further adieu, here are the top 5 AI Companies to watch in 2021!
This conversation intelligence platform automatically records interactions between businesses and their markets, transcribes, then analyzes them to learn valuable sales information. Using AI-based insights, Chorus.AI provides sales and marketing teams with solutions to better communicate, evaluate deal risk, plan sales activities, and refine the sales cycle. As with most top AI companies, the integrations with Zoom, Slack and Salesforce are incredibly effective, helping sales teams perform at their best.
Chorus.AI also provides onboarding and skill development tools, employing artificial intelligence software to offer automatic recommendations on coachable moments, using the data collected. Sales professionals who review Chorus.AI often mention the keyword search function and talk time as important tools for improving their sales strategies.
Terminus is an account-based marketing (ABM) platform providing useful tools and insights for B2B sales and marketing teams. The artificial intelligence-powered features of Terminus include automated account discovery; automated emails targeted at best-fit accounts for sales outreach; and a partnership with Bombora, a best-in-class intent data provider.
Automated display ads allow sales professionals to run effectively targeted campaigns using the Bombora intent data tied in with customer relationship management (CRM) data. In addition to display ads, Terminus allows sales teams to engage with target accounts through open web, chat and social.
Terminus is consistently reviewed by users as a straightforward and easy-to-use platform; the company ranked 21st on Deloitte’s 2019 Technology Fast 500™ list.
Dubbed as best-in-class marketing automation software, Marketo Engage promises to help users “orchestrate the buyer’s journey” using behavioural data and AI technology. Useful for both B2B and B2C companies of varying sizes and industries, Marketo Engage is a top AI company offering lead nurturing, email marketing, analytics, scoring and landing pages, along with more sophisticated features for upper-tier packages.
The more advanced tools include mobile engagement campaigns, social and web retargeting and website personalization. The four-tier pricing structure means better-matched features based on users’ goals, company size and industry.
Outreach is a sales engagement platform with a strong focus on meaningful connections with both leads and existing customers to drive revenue. Ideal for those managing sales teams, Outreach shows users through analytics what’s working and what’s not, helping leaders to shape sales strategy and track success of team members. Data-driven artificial intelligence automates and prioritizes customer touchpoints, and helps to reach revenue goals through predictable sales outcomes.
A top AI company, Outreach took home four industry prizes in 2020, including making the Forbes World’s Best Cloud Companies 100 list.
Enterprise Relationship Management that’s powered by artificial intelligence, Introhive offers solutions for organizations looking to fully tap into relationships and unexplored data to increase revenue, productivity and improve customer experience management. Automated CRM data collection and artificial intelligence fueled relationship insights means that sales teams no longer have to waste time with manual data entry, and can spend more time on nurturing leads and closing deals.
One of the top AI companies, Introhive made the Deloitte Technology Fast 50™ Canada list in 2019 and 2020, the Deloitte Technology Fast 500™ North America list in 2020, and won the 2020 CRM Innovation Software award through MarTech Breakthrough Awards program.
Looking to 2021
Now is the time to grow your MarTech stack by partnering with AI companies and tapping into the latest innovations in artificial intelligence (in fact, you’re behind the curve if you haven’t already). With so many teams having turned partly or fully remote, it’s time to step up and look for platforms that can help streamline workflows, allow team leaders to track progress, and to generally work smarter.
As we’ve now all adapted to the new virtual workplace, 2021 will only see your competitors turning to AI investment, looking to get the most out of their teams in the new normal. No matter where 2021 takes your company, harness the power of AI to keep growing business, exploring new tech and, most importantly, pivoting to have the best year yet.
Want more relevant content? Check out our blog!