Legal services demand has flatlined, stymying business development and marketing, leading some experts to point to increasing client dissatisfaction and the rapid growth of in-house legal departments as the cause.
But whatever the reason, a strong business development strategy that drives revenue and retains clients is more important than ever. Are you on the right track?
To be sure your business development plan is up to the task of dealing with today’s shrinking legal prospects, check out this list of four must-have elements.
The 4 Elements of Strong Business Development Plans Element #1: Customer Retention