If your accounting firm is like others, it is investing more in marketing and business development to ensure a competitive edge. With so much riding on your efforts, it’s essential to stay at the top of your game. To help you get started, we’ve pulled together the following list of valuable resources.
On the Go Resources
AAM’s AAMplify! [podcast]
Tune into this podcast delivered by The Association for Accounting Marketing to hear discussions on timely topics such as Managing Your Firm’s Pipeline Process, Marketing’s Role in the Client Experience, and The Vital Skills of Growth Leadership.
Accounting Today [podcast]
This weekly podcast features Accounting Today’s editors interviewing thought leaders and changemakers from across the public accounting profession.
New York Times bestselling author of Influence, Robert Cialdini, is back with a book that explains the difference between effective communicators and truly successful persuaders. Includes applicable lessons for all marketers and business development professionals.
The Trusted Advisor [Audiobook]
Before you can persuade a client, you must earn their confidence and trust. Co-authors David H. Maister, Charles H. Green and Robert M. Galford introduce us to the “Trust Equation” in this practical guide made available for your listening pleasure.
This monthly podcast is a companion to THRIVEal – a place where CPAs build Community, Collaborate, focus on Technology and Innovate for the future of the CPA industry. Each month on the THRIVEcast, Jason Blumer and Greg Kyte guide you through the changes taking place in the public accounting space.
Join over 325,000 of your public accounting peers who consume this monthly publication to stay in the know on top industry news, events, and concerns.
Journal of Accountancy: Practice growth and client service
Published by the Association of International Certified Professional Accountants, this area of the site features articles aimed at helping accounting firms better manage their practices.
The Society for Marketing Professional Services brings marketing and business development professionals this bimonthly journal featuring original articles written by industry experts. From those in the trenches, you’ll learn about innovative marketing, management, and leadership strategies.
Marketing and Business Development Blogs
Hosted on the online business community known as AccountingWEB.com, this blog features frequent contributions by leading industry voices.
CPA Growth Trends
Brought to you by The Association for Accounting Marketing, this blog is aimed at providing you with strategies, tools and knowledge to grow your firm.
Marketing Ideas for CPAs
Published by bbr marketing – which provides marketing services and strategy for professional services firms – this blog offers practical tips and ideas to help accounting firms market their services.
The principal of this marketing agency shares his insights and advice on professional services marketing.
Marketing and Business Development Books
Double Your Accounting Firm: Lessons Learned on How Top Firms Grow Faster, Build Stronger Teams, and Increase Profit
This eBook curates top frameworks and principles gathered from 100+ top practitioners and a community of 20,000 accounting professionals to outline the steps you must take to build a sustainable, high-growth firm.
Clientelligence: How Superior Client Relationships Fuel Growth and Profits
Based on the premise that people who develop relationships build the most business, author Michael B. Rynowecer’s 17 secrets for superior results reveal “how clients define client service excellence.” Read this book to understand how to satisfy their expectations.
Book Yourself Solid
Marketing guru Michael Port shares his proven system for getting clients. Though not written specifically for accounting firms, this book can help any organization develop new business.
The Rainmaker’s Toolkit
If you are on a quest to build a high-profit practice, this book promises to help you identify and capitalize on big growth opportunities.
Ideas and Inspiration
CPA Marketing Budget Benchmarks
Brought to you annually by the Association for Accounting Marketing, these studies will help you figure out how you stack up against your peers.
A roundup of ebooks, guides and other resources designed to help accounting firms grow their business.
We want to provide the best list of accounting and business resources available today. What did we miss? How can we improve this list? Let us know us @Introhive and while you’re there, follow us or subscribe to the Introhive blog for more expert advice on business development and marketing for accounting and professional services firms.