Accounting

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01 Feb: How to Differentiate Your Accounting Firm: 4 Steps You Can’t Ignore

Today’s accounting market is more crowded and competitive than ever, with more than 1 million accountants and auditors in the United States alone.

Whether you’re competing against one of the “Big Four” or a mid-size accountancy, in this camped field, the odds are good that you’re already competing for prospects against other firms on price, service, or product.

That’s why it’s so important to differentiate your firm and stand out from the crowd. If you want to win new business, it’s time to get creative and specific about what makes you the best accounting firm out there. Here are four…

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01 Jun: [Infographic] 6 Key Takeaways From the 2018 AAM Summit

The Association for Accounting Marketing (AAM) hosts an annual summit, bringing the industry’s best accounting marketing professionals together to uncover new trends, learn new technologies, and stay up-to-date about what’s happening in the industry. The 2018 AAM summit in Portland, OR was no different, leading to many crucial and helpful discussions centered around marketing for accounting firms.

Covering everything from fresh, innovative marketing ideas to cold prospecting strategies, the 2018 AAM Summit addressed a wide range of topics. To help summarize the summit’s highlights, we attended several sessions and scoured the event’s live tweets to surface the top takeaways. If…

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09 Jan: Andy Dufresne’s Guide to Business Development for Accountants

It isn’t often that you can receive valuable business advice from Hollywood, let alone from an alleged murderer. But Andy Dufresne from “The Shawshank Redemption” can offer plenty of business development tips for any accountant or financial services firm.

If you aren’t familiar with the film, “The Shawshank Redemption” follows Andy Dufresne, a successful banker who is found guilty for murdering his wife and her lover, despite his insistent claims of innocence. As a result, he is sentenced to life in prison at Shawshank State Penitentiary and is forced to adapt to life behind bars.

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21 Dec: 4 Ways You Can Future-Proof Your Accounting Firm

Finance is approaching a transformation. A quick google search on Bitcoin or blockchain should prove that fact. But while Bitcoin and blockchain are making waves at banks, clearing houses, and other massive financial institutions at large, nothing has really changed… yet.

Lurking around the corner is a shift that will change how we send and receive transactions, or at least that’s what we’re led to think will be happening down the road. And while that may be true, there are other technological advances brewing, including increased accessibility to finances, increased portability, and growing data protections.

To ensure that your accounting…

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26 Oct: The State of CRM at Accounting Firms Report Highlights Low CRM Adoption

It’s no secret that the key to ensuring ongoing loyalty and driving new business is strategically managing client relationships. Knowing this, it would seem almost second-nature for accounting firms to prioritize tools and methods that help them track and leverage their key relationships. Yet a market-wide study of over 800 accounting firms in the U.S. conducted by The Ackert Advisory found much room for improvement.

Accounting Firms Are Underutilizing CRM

Sixty-two percent of accounting firms use a customer relationship management (CRM) system, which means a full 38% do not. Of those using CRM, less than 5% use it regularly (every…

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03 Oct: 10 Must-Attend Professional Services Marketing, Business Development and Tech Conferences

Conferences offer a terrific opportunity to get up to speed on industry changes, trends and innovations while networking and exchanging ideas and advice with peers.

Plan to attend the most relevant of these nine conferences covering marketing, business development, and technology so you can help your firm confidently prepare for the future.

 

MarTech Boston
Oct 2-4, 2017
Boston, MA

Part of an international conference series, this three-day event is for senior-level, hybrid professionals who are both marketing- and tech-savvy. Attend to understand all the marketing technologies available and how your firm can effectively integrate them into its…

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02 Aug: 7 Business Development Ideas from Leading Accounting Firm Experts

Whether you’re part a massive firm or grinding it out as a one-person practice, the only thing limiting your revenue is how much new business you can bring in—that and your bandwidth to handle the work.

If you’ve got the room on your plate and want to drive new business your way try these seven tips from the experts.

1. Nurture Client Relationships

According to best-selling author Ramon Ray, one of the biggest mistakes accounting firms make is failing to wow the client once the initial engagement is complete.

“Firms should not ignore clients that return year after year,” Ray said….

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28 Jul: 13 Statistics Show Big Changes for the Future of Accounting Firms

If there’s one thing accounting firms can agree on, it’s that numbers don’t lie. Which is why it pays to note these 13 statistics that show big changes for the future of accounting firms.

1. 55% of C-level executives and professionals in finance and accountancy expect the development of intelligent automated accounting systems to have the greatest impact over the next 3 to 10 years, according to a report by the Association of Chartered Certified Accountants.

2. The State of Accounts report shows that 37 percent of small and medium-sized business owners think accountancy is becoming more automated and that they can…

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21 Jul: The Big List of Business Development Resources for Accounting Firms

If your accounting firm is like others, it is investing more in marketing and business development resources to accelerate growth and competitive edge. With so much riding on your efforts, it’s essential to stay at the top of your game. To help you get started, we’ve pulled together the following list of valuable business development resources for accounting firms.

On the Go Resources

AAM’s AAMplify! [podcast]
Tune into this podcast delivered by The Association for Accounting Marketing to hear discussions on timely topics such as Managing Your Firm’s Pipeline Process, Marketing’s Role in the Client Experience, and The Vital…