Business development is proving to be a secret to success in a growing number of law firms. Rather than leave this to marketers more focused on branding and communications – or to attorneys and partners who are more focused on their current clients – smart firms are assigning dedicated resources to this critical strategy.
Here are 10 steps your firm can take to put its own business development strategy in place.
1. Define Your Mission
It’s easy to jump on the business development bandwagon but you need a clear reason for doing so. Don’t just say you’re going to…