Business

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25 Jun: How to Topple Accounting’s Top 3 Barriers to CRM Success

CRM software is now the biggest software market in the world and for good reason. CRM success can pay out huge dividends.

Increased tech stack adoption, more targeted marketing, strengthened client and prospect ties, increased cross-selling and even revenue growth are all some of the potential payouts.

But, as I recently shared with Accounting Today, three common challenges stand between many firms and their CRM success stories.

Read on to find out how your firm can use new, integrative technology to overcome these barriers and reach CRM nirvana.

1. Accounting is a reactive industry

Core services lines (like…

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30 Apr: 3 Ways AEC Firms Can Improve Sales and Marketing Alignment

As the unrelenting wave of digital transformation washes over nearly every business, the movement has finally reached the notoriously traditional architecture, engineering and construction (AEC) industry and its customers, as well.

At the same time, the growth of omni-channel and transmedia marketing engagement strategies further complicate how marketing and sales teams nurture and engage customers through a journey to purchase.

The former aims to provide a seamless customer experience, regardless of channel or device or stage of maturity. While the latter is all about storytelling that “transports” a customer into a brand’s world, to forge a personal connection…

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09 Apr: 4 Key Takeaways from MarTech West 2019 [Infographic]

Not seeing the desired ROI from your marketing technology? Lack the time to effectively measure your technology? Want advice on how you can remove the cultural resistance to change? In search of a technology solution for an emerging problem?

A crowd of senior-level marketers looking for answers to all of these questions descended on San Jose, Calif., April 3-5 for the 2019 MarTech West Conference.

If you didn’t get a chance to sit in on the 50+ MarTech sessions on the future of MarTech, maximizing the value of customer data, using technology to increase efficiency, and so much more,…

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05 Mar: How to Navigate Your Digital Transformation Journey

The vast majority of businesses—89 percent—have, or are plotting out, a digital transformation journey. But a plan alone doesn’t guarantee success. In fact, 75 percent of digital transformations fail to deliver a return on investment.

The obstacles are many. From technology selection and implementation to adoption and cultural change, it’s a long and complex path, filled with roadblocks.

Find out how Introhive can help you navigate around the barriers.  Check out our advice-packed, how-to guide, The Digital Transformation Journey Playbook.

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In this guide, we break down the five distinct stages of the journey and provide…

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17 Dec: Introhive to showcase relationships intelligence platform at Web Summit’s technology conference in Portugal

Portugal, Spain – October 4, 2018

Introhive, the market leader in relationship intelligence and sales automation technology, will be showcasing their platform and integrations at Web Summit in Lisbon, Portugal from November 5-8, 2018.

“Web Summit has quickly become one of Europe’s largest and most important technology conferences and Introhive is excited to be there demonstrating our relationship intelligence platform alongside other disruptive market leading technologies.” explains Faisal Abbasi, EMEA General Manager at Introhive.

“With over 70,000 attendees representing more than 170 countries attending Web Summit and Introhive’s rapidly growing expansion into Europe and Asia, our team is looking…

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15 Nov: Osler, Hoskin & Harcourt LLP Invests in Relationship Intelligence Automation to Deliver Superior Client Experiences

Osler, Hoskin & Harcourt LLP, a leader in Canadian business law, launched a new suite of services from Introhive, the leader in relationship intelligence and CRM automation for the legal industry.

Toronto (PRWEB) October 09, 2018 – Over a five-year partnership, Osler has worked with Introhive to develop cutting-edge solutions that would enable the firm to better meet its clients’ legal and business needs. The partnership was created to support the firm’s commitment to finding new and better ways to deliver world-class client experiences. This latest evolution in Osler’s innovation roadmap will allow the firm to gain deeper insight into…

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10 Oct: The Knowledge Continuum: How Data, Information, and Intelligence Work Together

Big data. Information technology. Business intelligence. You’ve heard all of the big data and analytics buzzwords. But it’s not all buzz. It’s the new reality.

Business intelligence (BI) tools are on the rise with 76% of C-level technology executives expecting to increase their BI and analytics budgets. Why? Data management solutions enable better decision making, improve operational efficiencies, and increase competitive advantages.

However, when investing in data management, predictive analytics, or business intelligence solutions, most firms make a critical error: They don’t know which pieces of knowledge they need. It isn’t until after they’ve invested in an intelligence solution…

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11 Jul: Deliver 70% More Contact Data to Your CRM With Introhive’s Email Signature Scraping Technology

Sales is always looking for a way to increase leads velocity and quality. But, in order to fill your CRM and sales pipeline with quality contacts, you need complete contact information for the people you’re selling to. In some cases, the contact you are speaking with is an influencer in the buyer journey, but not the decision maker.

Other times, you are talking with one of many decision makers that make up a committee. How do you effectively go about finding all these new contacts?

One way to accomplish this is to leverage data enrichment services to help fill in…

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02 Jul: Reengineering Business Processes With Brian Hattaway of ProCore Resource Group

Customer Relationship Management (CRM) is a household name these days. According to a recent report from Gartner, CRM technology is now the largest and fastest-growing software market, with worldwide revenue reaching $39.5 billion in 2017.

Most businesses find CRM critical to its overall success, however, users of the platform struggle with adoption due to the lack of perceived value associated with CRM data entry tasks. Typically projects fail to reach desired results because the users simply don’t see why a CRM technology solution is better than Excel or Post-It Notes.

Technology is only one part of the equation, according…

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22 May: 18 CRM Experts You Need to Follow

How do you stay current on the latest trends in CRM? There is a lot of information out there that can be difficult to parse through. It’s a constantly changing and evolving industry, pushed forward by new technology.

In our minds, one of the best places to turn is the individual experts. We’ve put together a list of industry insiders that includes authors, speakers, c-suite executives, and other thought leaders, who can help keep you current on the latest trends.

Here are some of our favorite CRM experts to follow.

1. David Whiteside

With more than 30 years of experience…