Business

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24 Feb: From Sports to Sales: Celia’s Story

I can hear my pulse echoing in my ears and the feeling of anticipation is in the pit of my stomach. You might think I’m about to pick up the phone to make some cold calls and, in this phase of life, you might be right. In a past life, however, I’d be staring down the starting line of an international 800m race on National TV.

While I’ve since retired from pursuing my Olympic dreams, I feel fortunate and grateful that sports provided me with the opportunity both to fly and to fail. With the perfect race, you felt like…

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23 Feb: How can the Commercial Real Estate industry use data efficiently?

Commercial Real Estate (CRE) is the fourth largest global industry, accounting for roughly US$360B in 2020 – a decline as a result of the uncertainty and disruption of Covid-19 throughout the past twelve months. This impact will likely be felt for months if not years to come but, with 90 per cent of the world’s data being created in the past two years, opportunities for the CRE industry are ripe for the picking… as long as companies have the right tools in place. To rebuild the industry, CRE organisations must find new ways to solve age-old challenges. Here’s how.

Developing…

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18 Feb: The Ripple Effect of Clean or Dirty Data

After many years with the clan at Introhive, you definitely get to feel the passion in the culture here.  And, the funny thing is, that the passion for certain things is interestingly intertwined in all aspects of the business.  The underlying goal is to be obsessive about helping customers in their everyday journey as they leverage Artificial Intelligence (AI) to passively improve business performance. Today’s example, Cleanse, is a product that is literally focused on one of the most elusive goals in business: a clean CRM database.

For those not aware of our core solutions, Introhive is known as the…

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12 Feb: Data Quality Management: A Business Case

Data quality is discussed often at the 10,000-foot level, but how often do you consider the actual data quality within your organization? For many organizations, the answer is both not often enough and not deeply enough. Bad data can have an enormous impact on your productivity and – most importantly – your bottom line. Let’s dig in…

As a high performing company, every functional area within your organization invests a tonne of effort into their craft. Sales and business development spend hours researching prospects to form highly personalized outreach, marketers work tirelessly to develop and launch engaging campaigns, and sales…

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02 Feb: The Top Five AI Companies to Watch in 2021

 

Why Artificial Intelligence?

Artificial intelligence (AI) has been a buzzword in the tech world and beyond for the last few years, now with various mainstream applications in everyday life. But do you know what it can do for your company, team and workflows? We’re here to break it down for you.

Artificial Intelligence is defined as “the capability of a machine to imitate intelligent human behavior,” according to Merriam-Webster. Many don’t understand the types of artificial intelligence being used to make our lives easier, and the tech companies that are harnessing it to move their clients’ industries forward.

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28 Jan: Using Data to Unlock Visibility Into Go To Market Execution

We’re now at the end of January, which means most companies are (hopefully) in the midst of finalizing and rolling out their go-to-market plans for 2021. For many companies, this planning culminates in a Sales Kick-Off, where the organization unveils its goals, target verticals and accounts, territory assignments, sales strategies and more for the year. 

But after the dust settles and the blitz of calls and emails begins, many companies begin to lose sight of their strategy and how it’s unfolding. For example:

Do you have visibility into account coverage?  Is there a key account with a declining relationship? Are…

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23 Dec: A Marketer’s Guide to 2021

In early December 2020, we hosted an event for marketers, by marketers to celebrate (yes, celebrate) 2020 wins and discuss how the last year is informing marketing strategies for 2021.

A simple reflection on 2020 brings up a lot of emotions – it was a trying year, both personally and professionally, but it was also a year of growth for many; and, while there were many negatives, we wanted to focus on the positive aspects of this year to share and inspire marketers around the globe.

You know them. They’re the ones who welcomed March by tearing their carefully…

02 Dec: Sales Activities: Volume vs Value

When it comes to sales activities, should you be looking at volume – that is, how busy your reps are – or at the value of their activities?

From one company to another, every sales organization looks slightly different. From the roles and responsibilities of the sales team, whether they’re divided by territory, vertical, or product line, to their comp plans and everything in between…  But one common thread that connects all sales organizations is the series of calls, emails, meetings, that they complete as they build relationships with their prospects and clients. At the end of the day,…

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13 Nov: Unexpected but certain: Why I joined Introhive

It’s been an unusual time, and I still can’t shake the feeling that 2020 is different than any other year. When COVID-19 started taking shape, I decided to leave my senior role at a local tech company to focus on a few investment opportunities and advisory work. I spent 5 years working in San Francisco and built relationships with a few founders and startups that wanted to connect and discuss investment opportunities. The changes resulting from COVID were the right time to do this —  I quickly set up a Zoom + socially distanced meeting space in my backyard gazebo…

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15 Oct: Reduce the Overwhelm with AI to Increase Productivity

For many organisations, increasing productivity is one of the main reasons why they make the leap to invest in technology. Productivity can suffer as a result of many factors in a team or individual’s day-to-day. From the never-ending to-do list to constant interruptions over the course of a workday, it’s easy to understand why teams feel overwhelmed and how productivity suffers. Just picture this:

You’re in the middle of preparing a client presentation when your phone lights up. One of your prospects just needs some clarification. You’re on a tight deadline, but this prospect is a bit high maintenance, so…