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By Dan Dowling Finance

17 Apr: 7 Financial Services Marketing Ideas That Improve the Customer Experience

Your clients want a better customer experience. It’s something that other industries have already picked up on with 89% of companies competing primarily through their customer experience (CX).

But the financial services industry is lagging behind. In fact, only 11.6% of financial services institutions have allocated their budgets towards improving their customer experience. This creates a huge opportunity for your firm to separate yourself from your competitors with a customer experience that tops the rest.

To help you create a world-class customer experience that will transform your organization into an invaluable resource for your clients, here are our seven financial…

By Jody Glidden Finance

12 Dec: 7 Ways Financial Services Firms Can Leverage Artificial Intelligence

Haunted by visions of robots compiling information and spitting out numbers as you wonder what happened to your once booming financial services firm?

Relax.

You won’t have to surrender to any robot overlords.

In fact, jobs in financial services — tax preparation, auditing, consulting — are about to get more efficient. That’s because machines eliminate manual data entry and provide instant insights, leaving you and your business development team with more time to ensure ongoing loyalty and drive new business.

What is AI?

Artificial intelligence (AI) is technology that collects information and learns from what it stores, enabling computers to…

By Jody Glidden Finance

30 Aug: Financial Services Firms: Embrace Technology Disruption to Win

There’s no arguing that technology disruption has and will continue to change the face of financial services. The real question is whether firms choose to proactively embrace this disruption or react to it. While each firm must decide its own course of action, first movers can reap many advantages. Read on for a summary of the opportunities – and the threats – that PwC outlines in its 48-page report: Financial Services Technology 2020 and Beyond.

Get Your Bearings

It’s tough to find a firm foothold in the financial services industry these days. Drastic technology-led changes seem to occur at every…

By Jody Glidden Finance Professional Services Sales

05 Jun: FICO Survey Reveals Fintech, Customer Loyalty, and Cross-Selling Surprises

FICO recently conducted an online survey of 1,012 consumers age 18 to 50-plus about their relationships with financial services organization.

“When we put this survey together, we had a specific story we had hypothesized that we would be able to tell about fintech, disruption and the arrival of Silicon Valley,” said Alex Johnson, Senior Marketing Manager, FICO, in a recent American Banker webinar.

But what Alex discovered is that the facts interfered with the story. The threat from non-traditional financial institutions isn’t nearly as grave as many in the financial services industry think it is. Only 2% of the survey…

By Jody Glidden Finance

13 Apr: Want to Win Against FinTech Disruptors? Use CRM Automation

Financial technology (FinTech) is transforming the financial services marketplace, according to PwC. They’re using technology and mobile platforms to slash costs and bypass intermediaries. They offer low-cost solutions that are simple to access and easy to use. In the process, they’re upending the status quo.

How can financial services providers make sure they can compete with these innovations?

With their own technology – specifically, CRM – that can help them give clients a highly personal experience. This is a key competitive differentiator. Consider the words of Torsten Eistert, Partner with A.T. Kearney, a global management consulting firm, in his article,…

By Jody Glidden Business Finance

16 Mar: 4 Ways CRM Automation Technology Helps Banks Cultivate Client Loyalty

A recent retail banking industry study by Gallup shows that when banks demonstrate that they are looking out for their clientele’s financial well-being, 84% of their clients become fully engaged with them. Even better, none are actively disengaged.

But here’s the rub: A mere 25% agree that their bank is looking after their financial well-being.

This indicates that there is opportunity in the banking marketplace. If you prove to your clients that you sincerely care about their financial health, you’re going to nurture intense loyalty in a fickle financial marketplace. This will pay off handsomely, considering it costs as much…

By Jody Glidden Business Finance

14 Mar: Attention Financial Institutions: Use CRM Automation Technology to Cross Sell Wisely

Cross-selling is almost a dirty word in the financial industry, thanks to the recent cross-selling controversy. Now, more than ever, banks are under intense scrutiny. However, cross selling is also the holy grail of business growth; it’s common knowledge that it’s far easier to retain and grow clients than win new ones. But proposals must be highly targeted.

CRM technology enhanced with CRM automation can help by providing rigorous client detail virtually anytime, anywhere with:

1. Data that is accurate, complete and up to the second. With CRM automation, data is automatically updated through both internal and external sources. There’s…

By Jody Glidden Business Finance

08 Mar: Three Ways CRM Automation Technology Makes Tax Season Easier on Accounting Firms

During tax season, when 80-hour weeks are the norm for too many CPAs, it’s a challenge to just complete the task at hand, no less cultivate better client relationships (beyond getting them a big refund or avoiding a huge tax bill). However, with CRM automation, you can easily build more time into your schedule and provide the proactive, attentive service that will make clients take notice. Here are just three ways this is accomplished, schedule a quick demo to find out others.

1. CRM automation improves productivity.

Nothing is worse than having to slog through multiple files and databases…