Legal

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13 Dec: Intelligence for Law Firms: Why Your Firm Needs AI, BI, CI & RI

“Work smarter not harder.” This rallying cry has become especially relevant to law firms due to flat demand for law firm services over the last seven years, which is in sharp contrast to the 4% – 6% annual growth in the legal market prior to 2008.

To thrive in a flat market, firms must do more with less. The key is intelligence. This refers to more than the great legal minds of your firm’s partners and employees. Intelligence also encompasses the firm’s data, how it’s generated, analyzed, and shared.

Read on to learn more about the four types of intelligence…

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11 Dec: Top 3 Takeaways From ILTA’s Law Firm Marketing Technology Survey

How are law firms integrating marketing technology? While adoption is most certainly on the rise, there remain areas in which law firms still struggle, according to the 2018 Marketing Technology White Paper from the International Legal Technology Association (ILTA).

Read on for our top three takeaways relating to data management and how you can make the most of your Client Relationship Management (CRM), Enterprise Relationship Management (ERM), and Competitive Intelligence (CI) data.

Takeaway #1 – Data Quality is the Biggest CRM Challenge for Law Firms

Eighty-eight percent of survey respondents indicate that their firm uses a CRM system. However, utilization…

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16 Nov: Law Firm Gould & Ratner Automates Their Data Quality Management Process with Introhive

Your law firm’s CRM is a key ingredient to delivering top notch client experience management, but your relationship with your CRM can be love, hate at times. Having all your client and business development data in one place is invaluable, but driving adoption and usage across your firm can be a struggle.

Making sure your firm’s CRM has complete, accurate, and clean contact data is a challenge that most law firms grapple with, as data is dependant on practitioners in the firm using the system regularly. In reality, CRM adoption is much lower for law firms, which drastically impacts the…

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13 Nov: 9 Law Firm Marketing Strategies and Tactics From Leading Industry Insiders

Prior to 2008, the legal market was experiencing a 4-6% annual growth in demand. Today, the demand for legal services has stalled at 0%, according to the Thomson Reuters’ 2018 Report on the State of the Legal Market. Combine this with the fact that an HBR Consulting survey found that corporate clients have increased their internal legal spend by 4% to cut outside counsel costs, and it appears as though independent law firms are losing their share of the market.

But the good news is, with the right strategic focus and insight, your law firm can stem the tide, raise…

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19 Jun: How to Measure and Manage Your Law Firm’s Relationship Capital

The three types of intellectual capital which make up the intangible value of a business are its people (human capital), everything that is left when these people go home (structural capital), and the value inherent in its relationships (relational capital).

One of the most valuable assets your law firm has are its relationships. The network of people and companies that represent your leadership team, board, clients, intermediaries, partners, suppliers, and employees constitute your relationship capital. These relationships underpin other types of capital, for example your firm’s reputation, brand, and intellectual property.

However, unlike other forms of capital (think financial…

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26 Apr: [Infographic] 7 Key Takeaways From the 2018 LMA Annual Conference

This year’s 2018 LMA Annual Conference in New Orleans saw some of best legal marketing professionals come together to network, discover new technologies, learn leading business development strategies, and stay informed of what’s happening in the industry. As a result, the 2018 LMA Annual Conference had several key takeaways for legal marketers and business development professionals alike.

With sessions ranging from social media to competitive intelligence, there was a lot of ground being covered at LMA. To help summarize some of the conference highlights, we put together a detailed infographic covering the key takeaways that stood out to us the most….

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18 Jan: 8 Legal Marketing and Business Development Events You Can’t Miss in 2018

Looking at the year ahead, your schedule might already be filling up with business trips, board meetings, and other business functions you can’t afford to miss. But as a legal marketing professional, lawyer, or partner, there are other events you’ll want to pencil in if you want to grow your law firm.

A perfect place for earning new business, finding new partners, strengthening industry relations, building up your firm’s profile, or learning new industry best practices, 2018’s legal marketing events and conferences promise to be a great opportunity for your firm.

To help you get the most out of the…

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19 Dec: GDPR Compliance: 4 Things Your Law Firm Needs to Avoid Penalties

Rules and regulations are not strange concepts to law firms. In fact, they probably know rules and regulations better than any other business as they practice in it each and every day. But when those rules and regulations relate to how they market their services or communicate with their clients, it may seem a little foreign to them.

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07 Dec: Customer Relationship Management Tips for Lawyers With Stewart Walchli

As the founder of a relationship science platform that helps legal firms optimize their CRM systems, our co-founder, Stewart Walchli, knows a thing or two about managing customer relationships. With some of the nation’s leading law firms both big and small as clients, Stewart also understands the unique challenges attorneys face when growing a practice — managing and growing a business isn’t necessarily covered in law school.

To help law firms grow their business, Stewart recently wrote an article, Customer Relationship Management: What They Didn’t Tell You at Law School, for Lawyer Monthly. Through his advice, your law firm…

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31 Oct: 6 Law Firm Marketing Tactics You Need to Fuel Growth in 2018

With 2018 just around the corner, it’s time to take stock of your law firm’s performance and assess your needs going forward into the new year. Are you going to meet your firm’s business development goals? Or is it going to be battle for market share? In today’s digital landscape, it can feel like more of a toss-up than ever.

So how can you set your law firm up for business development success in 2018?

We have you covered with six law firm marketing tactics that will take your firm to new heights. Check them out below.

1. Content Marketing…