Legal

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19 Jun: How to Measure and Manage Your Law Firm’s Relationship Capital

The three types of intellectual capital which make up the intangible value of a business are its people (human capital), everything that is left when these people go home (structural capital), and the value inherent in its relationships (relational capital).

One of the most valuable assets your law firm has are its relationships. The network of people and companies that represent your leadership team, board, clients, intermediaries, partners, suppliers, and employees constitute your relationship capital. These relationships underpin other types of capital, for example your firm’s reputation, brand, and intellectual property.

However, unlike other forms of capital (think financial…

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26 Apr: [Infographic] 7 Key Takeaways From the 2018 LMA Annual Conference

This year’s 2018 LMA Annual Conference in New Orleans saw some of best legal marketing professionals come together to network, discover new technologies, learn leading business development strategies, and stay informed of what’s happening in the industry. As a result, the 2018 LMA Annual Conference had several key takeaways for legal marketers and business development professionals alike.

With sessions ranging from social media to competitive intelligence, there was a lot of ground being covered at LMA. To help summarize some of the conference highlights, we put together a detailed infographic covering the key takeaways that stood out to us the most….

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18 Jan: 8 Legal Marketing and Business Development Events You Can’t Miss in 2018

Looking at the year ahead, your schedule might already be filling up with business trips, board meetings, and other business functions you can’t afford to miss. But as a legal marketing professional, lawyer, or partner, there are other events you’ll want to pencil in if you want to grow your law firm.

A perfect place for earning new business, finding new partners, strengthening industry relations, building up your firm’s profile, or learning new industry best practices, 2018’s legal marketing events and conferences promise to be a great opportunity for your firm.

To help you get the most out of the…

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19 Dec: GDPR Compliance: 4 Things Your Law Firm Needs to Avoid Penalties

Rules and regulations are not strange concepts to law firms. In fact, they probably know rules and regulations better than any other business as they practice in it each and every day. But when those rules and regulations relate to how they market their services or communicate with their clients, it may seem a little foreign to them.

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07 Dec: Customer Relationship Management Tips for Lawyers With Stewart Walchli

As the founder of a relationship science platform that helps legal firms optimize their CRM systems, our co-founder, Stewart Walchli, knows a thing or two about managing customer relationships. With some of the nation’s leading law firms both big and small as clients, Stewart also understands the unique challenges attorneys face when growing a practice — managing and growing a business isn’t necessarily covered in law school.

To help law firms grow their business, Stewart recently wrote an article, Customer Relationship Management: What They Didn’t Tell You at Law School, for Lawyer Monthly. Through his advice, your law firm…

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31 Oct: 6 Law Firm Marketing Tactics You Need to Fuel Growth in 2018

With 2018 just around the corner, it’s time to take stock of your law firm’s performance and assess your needs going forward into the new year. Are you going to meet your firm’s business development goals? Or is it going to be battle for market share? In today’s digital landscape, it can feel like more of a toss-up than ever.

So how can you set your law firm up for business development success in 2018?

We have you covered with six law firm marketing tactics that will take your firm to new heights. Check them out below.

1. Content Marketing…

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05 Oct: 4 Ways Law Firms Can Build Up Their Business Development Practice

More and more so, business development is becoming a strategic focus as law firms look for ways to survive and thrive in an ever-changing and increasingly competitive market.

Dave Kuhlman of Axiom Consulting Partners knows this well. With over 20 years of experience, Dave has worked with some of the leading professional firms in the world, improving collaboration and motivation, addressing strategic challenges and generally helping them continue to evolve competitively.

We interviewed him to glean insights into practical steps law firms can take to harness business development to move their businesses forward.

Embrace a Generous Mind-Set

According to Dave,…

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20 Sep: 3 Secrets to Legal Business Development with Joe Przybyla

The state of legal marketing and business development today is still evolving. Considering the fact that Chief Marketing Officers have only appeared in law firms over the past 15-20 years, it’s safe to say that marketing and business development is still relatively new to the legal world. But that doesn’t mean they can continue to ignore it.

According to Joe Przybyla, Introhive’s new legal marketing expert and Regional Sales Director, it’s the greatest reason for law firms to embrace it—they are far behind the curve when it comes to attracting new business. And in a compressed marketplace where clients want…

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22 Aug: Law Firm Innovation Roundup: Design Thinking, Chatbots & More

Keeping your finger on the pulse of industry trends and innovations is essential to keeping your firm positioned for future success. Knowing how time-consuming it can be to slog through all the discussions out there, we’ve done the legwork for you. Here is a roundup of some of the freshest, inspiring ideas and resources published in recent days.

1. Improve Problem Solving with Design Thinking

In a post on the International Legal Technology Association blog, Jason Dirkx outlines a proven approach to problem solving that is gaining traction in the legal profession: Design Thinking. This approach is well suited for addressing…

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16 Aug: Law Firm Innovation is in the Data – You Must Innovate to Survive

It seems everywhere you turn, there’s talk about the legal industry undergoing radical change. Some trends end up being fly-by-night hype, while others usher in wholesale, long-term changes. The key is for firms to separate the hype from reality and respond accordingly. One terrific source for those purposes is the annual survey “Law Firms In Transition,” conducted by Altman Weil, a management consultancy that focuses solely on the legal profession. Now in its 9th year, the most recent survey of 386 firms (including 350 of the largest US firms) and 50% of the AmLaw 200 has surfaced some findings that…