The B2B sales cycle today is complex, demanding more from the sales teams that are responsible for them. In fact, the average B2B sales team needs to engage 6.8 stakeholders and nurture them for an average of 84 days. And depending on your industry, those averages are higher.
With growing pressure on firms to perform and improve their sales process, market-leaders are turning to new technologies like artificial intelligence, machine learning, and advanced analytics to gain enhanced insights that enable more informed decision making.
But what are those new technologies and how can they help?
We recently spoke with Digital…