One of the most frequently used buzzwords in the tech industry today, revenue operations (RevOps) is a new focus for companies driving revenue through operational strategy. But is RevOps in the tech industry all that it’s hyped to be?
Trust us when we say—heck yes!
What is RevOps?
RevOps is defined, generally, as “the alignment of sales, marketing and customer success operations across the full customer life cycle to drive growth through operational efficiency and keep all teams accountable to revenue. This holistic approach is designed to break down silos between departments.” So, in the simplest terms, RevOps is a…