With our favourite enterprise conference slowly creeping up on us, we thought we’d share our picks for sessions not to miss. If you’re going to be in attendance at Dreamforce on November 18-21, you’ll have thousands of sessions to choose from (not to mention a handful of parties) and you’ll want to pick them wisely.
Our team has looked through the list of sessions and identified the marketing panels and talks that no marketer should miss. Here are a few that we’ll be checking out:
Marketing Automation at it’s Best: Accelerate Pipeline with Pardot
If you’re a marketer who hasn’t used Pardot, allow me to make an introduction. Meet Pardot, your new sales secret weapon. This session is meant to show attendees how adding marketing automation to your CRM can help optimize your lead generation, move leads more quickly through the funnel and close the ROI loop.
How to Create a Killer Content Marketing Strategy
Whether a video, blog post or status update, content is the engine of the social web: It’s what gives brands something to talk about with their communities of customers and prospects. If you produce and share fantastically useful content, your community will be more likely to become customers, remain customers, and send you more customers. This session is meant to offer up tips and examples of brands using great content to achieve their goals.
Accelerating the Sales and Marketing Cycle with Analytics
A successful sales and marketing strategy requires opportunities to be put in the context of all available data. Attend this session if you’re interested in learning how you can enrich prospect data from Salesforce and marketing automation systems with demographic and spatial details, and use analytics to determine the activities that drive the most closed business.
Closing the Gap Between Sales and Marketing
We’ve talked about the importance of having sales & marketing on the same team and this session will only further help close the gap. If marketing and sales are working in lockstep, your revenue soars. Check out this session to hear from experts on both sides of the sales and marketing fence, and learn best practices for closing the gap with the help of marketing automation.
Marketing Cloud: B2B Social Media – Not As Different As You Think
For many B2B organizations, social media has seemed out of reach or undervalued, but that doesn’t have to be the case. Social media in its purest form is communication and communication keeps business moving, no matter how its facilitated. Check out this session to learn how B2B organizations can use social media to increase awareness, capture customer feedback, generate leads, research target markets, and monitor the competition.
How Email and Social Marketing Work Together to Drive Results
Marketers should attend this session if they are interested in learning how to use email and social media marketing together to amplify performance across marketing channels. You will learn how marketers have found great success using social media to grow email lists, targeting content on social using email data, and moving consumers through the ideal customer journey by managing conversations across multiple touch points.
What sessions are you planning to attend? Share your Dreamforce pro tips and what you’re looking forward to the most in the comments below.
Introhive is going to Dreamforce, and we’d love to connect with others who are going. Check this special Dreamforce page for details, and to follow along with all of our blog posts, recommendations, and recaps.