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MarTech Spring 2021: Key Takeaways

Introhive was proud to sponsor this year’s virtual MarTech Spring event, which included topics on the future of MarTech, maximizing the value of customer data, using technology to increase efficiency, and so much more.

If you didn’t get a chance to tune into the 70+ sessions, don’t worry. We’ve compiled a list of the four top takeaways from MarTech Spring Virtual to provide insights for your organization.

  • Effectively integrating AI and automation into your marketing operations: Hype vs. Reality

Over the past year, the business landscape has changed dramatically — and marketing and sales teams are being pressed hard to produce results in a new, virtual world. Digital transformation and execution are more mission-critical now than ever before.

  • Finding innovative ways to surprise, delight and engage customers, prospects, and partners

Cut through the digital noise and make a lasting impact with a physical gift – yes, even this virtual world. Platforms like Sendoso (Introhive’s choice!) and other gifting tools give you the ability to send customers and prospects unforgettable swag, even if they’re not working in the office or meeting you at a tradeshow booth.

  • Understanding how to select the right marketing technology to reach your goals 

As MarTech solutions become more sophisticated and branch into other functions, it’s important that marketing leaders choose vendors who do more than simply check the boxes for deployment.

Ongoing commitment to customer success and enablement can mean the difference between successful technology adoption and failed deployment.  

So be sure to keep an eye out for partners who will be invested in helping you grow your business with organization-wide efficiencies and results (like Introhive!).

  • Maintaining data quality across marketing and sales

Relationship intelligence automation is an innovative way to build a clean database with contacts that are actively engaged with your business.

By automating the syncing of contacts and activities into CRM from email for sales teams, marketers can increase the level of insight into accounts with data already at their disposal. This data capture also equips businesses with better engagement records—helping you avoid costly data privacy violations.  

With this technology, you can instantly see “who knows who” and “who knows who best” across your entire network, making it easy to leverage mutual connections for warm introductions, spot opportunities for cross-selling and upselling, stop customer churn before it starts, and more. All while ensuring your data is compliant with multi-national, federal and local regulations.


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