With 84% of buyers starting the buying process through a referral, it is more important than ever to have strong and lasting client relationships. Salespeople no longer have the first interaction with leads, prospects are instead led to firms through existing client relationships and recommendations. This makes it critical that your sales and business development teams are developing and maintaining strong relationships with their clients.
So how can you help level-up your business development team’s relationship game?
Relationship intelligence is the ability to organize and analyze all of your firm’s client relationships in an actionable and digestible way. It paints a complete 360° picture of your clients and your connections with them so you have the information you need to gain, retain, and close deals. This includes the collection and analysis of all transactional data, social contacts, behavior, and activities of your clients.
To help you explore relationship intelligence and how it can help grow your firm, we created Paint a Complete Picture: How to Master the Art of Relationship Intelligence for Professional Services Firms.
In this eBook, 11 business development experts across several industries share how relationship intelligence is a game changer for professional services firms. Through their advice you will see exactly how relationship intelligence can help your firm throughout the buyer’s journey, including:
- Attracting new leads
- Retaining and strengthening existing relationships
- Receiving fast relationship insights
Are your ready to master the art of relationship intelligence within your professional services firm? Download Paint a Complete Picture to get started with insights from business development experts like Jaimie B. Field, Jennifer Klyse, Brent Leary, and more.