CRM systems are fantastic ways to keep sales teams and the rest of the organization on the same page. Whether it is managing sales activity & pipeline, marketing leads and campaigns, or customer engagements & support, having insights into the activities of others makes sure your organization is running like a well oiled machine.
As substantial as the benefits of a CRM system may be, the costs are also high. Besides a hefty price tag, the opportunity costs can also be high as CRM systems are only as good as the data you put into them. While employees might start out with the best of intentions, keeping everything up to date can be a time suck, as life is busy and creating new contact records (or logging email activity) can sit on the backburner to sales calls and customer calls.
What if there was a way to simplify this? What if instead of spending time with CRM administrative tasks we could focus on our primary jobs? Well here at Introhive we do.
Using the data automation functionality of our CRM data science, Introhive employees actually get daily emails listing the contacts and activities that they haven’t already logged into our CRM system. With a simple click from within that email they are able to select all the contacts and activities they’d like to log, and then click a button syncing it with our CRM system. Not only does this keep our database completely up-to-date, but it frees everyone’s time up – saving on average 7 hours a week from manually logging this themselves.
What tools are you using to keep your CRM data up-to-date and clean? We’d love to hear all about them. And if you are interested in learning more about our CRM syncing capabilities be sure to email us at [email protected].