The 2019 SMPS Southeastern Regional Conference, held March 18-20, drew sellers, strategists, and managers from across the architecture, engineering and construction (AEC) industry. Together, they covered topics from volunteering and training to using creativity to engage an audience and solve common business problems.
If you missed it, don’t worry. We’ve got you covered. Check out our infographic to get a quick download of the key themes, top tweets and trends, and read on for the insights we gathered on marketing trends set to shake up the AEC landscape this year and beyond.
1. Emotions make marketing stronger
Marketers and business leaders who tap into their emotions may have an easier time building trust, loyalty, commitment, productivity, and innovation at their organizations. Wow—that’s a lot of positive outcomes just from getting in touch with your feelings.
The trouble is, most of us are afraid to express our emotions. But one this we learned at SMPS Southeast was that leadership (and your audience) demands it. In fact, emotional intelligence is foundational for effective leadership.
As Keynote speaker Dr. Pat Baxter put it, if you want to propel your marketing into the future, you’ve first got to get a little vulnerable.
2. Innovation Depends on Analytical and Creative Thinking
If you want to ignite the fire of innovation at your organization, you’re going to have to use your brain—both the left (creative) and right (analytical) sides.
Speaker Sue Mosby pointed out that while feeding your creativity in a content-heavy world can be a challenge for busy marketers and business leaders in the AEC industry and beyond, it’s not insurmountable. She recommended utilizing a process, toolset, mindset, and skillset to close innovation gaps.
3. Creativity Requires More than Splashy Graphics
While it can be easy for marketers to fall into the trap of relying on a snazzy interface or eye-catching design to do the heavy lifting, at SMPS Southeast, we were reminded that a great story is still king.
And as Julie Shaffer, Jan Flesher, and Chaz Ross-Munro pointed out, telling a compelling story requires first requires a deep understanding of your client, and the ability to communicate value at every stage.
Reshape the Landscape with Emotion, Innovation, and Creativity
At the 2019 SMPS Southeastern Regional Conference, marketers, business developers, and leaders in AEC industry gathered to unlock the secrets to connecting with consumers on an emotional level, igniting innovation in the workplace, telling creative stories in an authentic way—and so much more.
Wondering how to put these learnings into action? Introhive can help! Learn how to take your client and prospect data from information to insight in an automated and intuitive way. Request a demo today and learn more about how our sales intelligence and relationship mapping solutions can work with your CRM and marketing automation to improve your data accuracy and quality.
SMPS Southeast was just one of the stops on our 2019 calendar. See what other events we’re attending this year. We’d love to meet you!