legal

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22 Aug: Law Firm Innovation Roundup: Design Thinking, Chatbots & More

Keeping your finger on the pulse of industry trends and innovations is essential to keeping your firm positioned for future success. Knowing how time-consuming it can be to slog through all the discussions out there, we’ve done the legwork for you. Here is a roundup of some of the freshest, inspiring ideas and resources published in recent days.

1. Improve Problem Solving with Design Thinking

In a post on the International Legal Technology Association blog, Jason Dirkx outlines a proven approach to problem solving that is gaining traction in the legal profession: Design Thinking. This approach is well suited for addressing…

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16 Aug: Law Firm Innovation is in the Data – You Must Innovate to Survive

It seems everywhere you turn, there’s talk about the legal industry undergoing radical change. Some trends end up being fly-by-night hype, while others usher in wholesale, long-term changes. The key is for firms to separate the hype from reality and respond accordingly. One terrific source for those purposes is the annual survey “Law Firms In Transition,” conducted by Altman Weil, a management consultancy that focuses solely on the legal profession. Now in its 9th year, the most recent survey of 386 firms (including 350 of the largest US firms) and 50% of the AmLaw 200 has surfaced some findings that…

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03 Aug: Terry M. Isner Shares Expert Advice on How Law Firms Can Succeed With Business Development

Business development is essential for any law firms with growth as a goal. One person who understands this well is Terry M. Isner is CEO and owner of Jaffe Associates, a multiple LMA Your Honor Award recipient and one of LawDragon’s “100 Legal Consultants You Need to Know.”

Calling upon his vast experience crafting innovative approaches to law firm marketing and PR, he shares his advice on ways law firms can succeed with business development.

 

1. Why is sharing information critical to law firm business development success?

Terry: As children, we are taught that sharing is caring. It’s a lesson…

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01 Aug: Advance Your Law Firm’s Business Development with 14 Expert Tips

There’s no such thing as too much expert advice when it comes to succeeding with business development. But we know it can be tough finding the time to cull through all the sage wisdom out there. In this post, we did the legwork for you. Read on for guidance from industry leaders.

1. Understand the Role of Business Development

“Make sure partners know the roles marketing and business development play – and that’s not recruiting clients for them. Business development is behind the scenes helping lawyers find opportunities and build relationships that win and maintain clients,” explains John Remsen, Jr.,…

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18 Jul: 4 Strategies to Drive Law Firm Profitability in a Commoditized Marketplace

Legal services are being commoditized as corporate legal departments pressure law firms to deliver services at more predictable, lower prices. If they wish to remain profitable, law firms will have to reexamine how they do business, from the services they offer to the clients they serve. So say William Josten and Ian Turvill in their whitepaper, Reinventing the Law Firm Business Model: Making the Most of Business Development Opportunities and Driving Long-Term Growth.

Josten and Turvill recommend four strategies to clarify legal business models that will ensure firm growth today and tomorrow:

1. Find your niche

It’s no longer a…

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06 Jul: A Proven Way Law Firms Can Overcome their Biggest Business Development Challenges

Gerry Riskin, founder of Edge International, is a Canadian lawyer with a global reputation as an author and pioneer in legal firm economics and marketing. He reveals the most critical business-development mistakes law firms are making today, the most important trends that are shaping the legal marketplace, and how the smartest law firms are responding.

Why business development is a must
Law firms are being forced to reimagine their approach to business development. “The equation has shifted. Until recently, law firms had more power than clients. Now clients hold the power. Simply put, law firms are competing in a…

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11 Apr: 4 Ways Osler Uses the Latest Data Technology to Build Better Business Relationships

If you think that your stellar work is enough to drive business to your law firm, think again and pay attention to what Milosz Skrzypczak has to say.

“Top-notch legal work is table stakes…relationships are the cornerstone of business.”

This is why Milosz, Director of Market Intelligence for Osler, Hoskin & Harcourt LLP, and his colleague, Harshal Dalal, Senior Manager, Marketing Technology and Analytics, have been leading the charge to identify technology to help them advance their firm’s relationships.

“We were making significant investments in technology and we wanted to leverage what we were investing in to make sense of…

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10 Apr: 5 Key Takeaways From the 2017 LMA Annual Conference

Some of the smartest legal marketing professionals cam together for the 2017 LMA annual conference. The conversations ranged from new technology, leadership styles, and what successful firms do differently for their employees and their clients. The underlying theme was that legal marketing professionals, and law firms at large, are beginning to embrace and wield the power of technology and automation for the benefit of their clients and their internal teams. This infographic details the five key takeaways from the conference.

Introhive was proud to be among such great company at this year’s LMA conference. If you’d like to see how…

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27 Mar: 4 Introhive Benefits that Help Fenwick & West Clear Major CRM Hurdles

In the race to win more business, many law firms have embraced CRM. But for too many, the investment isn’t advancing them fast enough.

Consider a study by the Legal Marketing Association and Bloomberg Law. They surveyed 172 business development and marketing professionals, and more than 100 partners. While 96% said they had or desired CRM, only 48% of marketers and 61% of business development professionals report using it. Cost, complexity, lack of effective integration and proper training were the most common reasons cited for not being able to use CRMs to their potential. Therefore, the study states that the…

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24 Mar: British Law Firm Biz Dev Pro Reveals the Secret to Making a CRM Drive Business

If you’re frustrated with your CRM and are certain there’s a better solution out there, you’re right and you’re wrong, says Susanne Pugsley, Founder of Pugsley Sidwell Business Development, a business development consultancy for the professional services sector.

“It’s really a matter of checking to see  whether it’s a problem with the CRM, or a problem with the information that’s held within it, and the processes used to access and update that information,” she explains. “I think that there are plenty of CRMs on the market that could work perfectly well, but they’ve been populated and maintained badly.”

CRM as…