In 2012 I was enjoying a successful stint at Salesforce.com via the acquisition of my former company, Radian6. The team, innovation, market presence and client interactions were fantastic and it was a wonderful place to not only drive success but also to learn and grow personally. I had great colleagues, a lot of good friends, and an environment that enabled me to be successful. Who could want more, right?
Well, in early 2013 I was approached by Introhive to join and head up new market growth. Introhive was a new product in a new space and I could see a ton of potential in not only the team but product and space as well. When I worked in the CRM space I would routinely hear the same challenges from customers with regards to their deployments. There were fundamental challenges with CRM that inhibited their success. Specifically, my clients were challenged with:
- Adoption – Manual data entry is a deterrent for end users and CRM was not providing them enough value to entice them to log in, consume the data, and do more with the system.
- Data – Salespeople and professionals should not be corporate data stewards but if they don’t make the effort to log contact and activity data then the data picture does not support the vision of CRM within a company or firm.
- Relationships – In the age of digital, relationships are still king and CRM had become, in most cases, a contact or opportunity database and not a platform to run your business and understand how you are truly servicing your clients and growing relationships.
When I saw the culture and talent that was being built at Introhive, coupled with the innovation and vision to solve real-world business problems, I decided it was time to take a chance and join what was shaping up to be a team of all-stars with strong backgrounds (Microsoft, Salesforce, BlackBerry etc.) that I could learn from and embark on a new journey with.
Five years later we have successfully launched our EMEA business under the leadership of Mr. Faisal Abbasi in our London office. That, along with some key wins at global firms like PwC, Grant Thornton, Reed Smith and Colliers International (to name a few) have really enabled Introhive to move into a phase of high growth as we continue to expand our product suite and global footprint. The challenge is, we need more talented, energetic and self-motivated people to help us realize this goal.
In the last five years, we’ve built a leading technology platform, a team of highly talented people, and a culture of comradery, collaboration, and success. We’re actively growing our Sales and Business Development team in North America and are looking to continue to capitalize on our momentum on both the west and east coasts. If you think you’d like to join or simply want to talk about the state of CRM then I’d love to connect with you.
Adam Draper – Vice President of North American Sales