The Chambers Playbook for Legal Marketers: Inside Strategies from a Former CMO

How high-performing law firm business development teams use Chambers to level up talent and build business intelligence for law firms

For many marketing and business development teams, Chambers submissions can feel like a demanding process with limited payoff. But what most marketers don’t realize is that they can also be a source of business intelligence, an opportunity to maintain and expand client relationships, and surface growth opportunities. 

In this Q&A, Suzanne Donnels, former CMBDO at Davies and founder of Suzanne Donnels Consulting, a strategic advisory firm servicing law firms and legal tech partners, reveals how marketers can rethink Chambers to strengthen client relationships, support succession planning, and drive firm-wide growth. Suzanne shares practical insights on leveraging CRM/ERM data and client relationship intelligence to uncover opportunities most teams overlook.

Why watch?

• Uncover the most common pitfalls firms encounter with Chambers and how to avoid them
• Learn how your team can leverage CRM/ERM client relationship data to strengthen your submissions
• Explore ways to link Chambers insights to BD, leadership strategies, and maintaining client relationships
• Turn rankings into measurable ROI with practical, actionable takeaways
• Level up your BD talent and help them build rapport and trust with the partners

“Savvy teams inculcate these efforts into every aspect of the department’s work, including communications, lawyer recruiting, internal communications, the whole nine yards.” – Suzanne Donnels, Strategic Advisor, Suzanne Donnels Consulting