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Technology adoption is a challenge for nearly every industry. Indeed, for most professional services firms, introducing new technology to your organization can be more difficult than the technical implementation itself. If you’ve ever heard the phases, “but this is how we’ve always done it” or “if it’s not broken, why fix it?” you’re not alone.
This resistance to improvement is not surprising when you realize more than half of organizations don’t have a clear digital business vision or strategy.
Even though you know strong digital strategies and robust technology adoption are some of your best chances to get ahead…
A whopping 91 percent of organizations with more than 10 employees have a tool for customer relationship management (CRM). But investment in a CRM alone doesn’t equal widespread user adoption.
In fact, only 40 percent of businesses boast a CRM adoption rate of 90 percent or more, while the majority of businesses struggle to encourage system use.
To find out why, and come with some solutions, Introhive’s Head of Technical Solutions for EMEA, Ben Roles, joined Mike Driver, an industry CRM expert and Director of LogiCRM, to discuss CRM adoption best practice.
Between them, Mike and Ben…
A referral is the kick start to the buying process for a staggering 84 percent of all buyers. That means client satisfaction should be a top priority if you want to grow top-line revenue. Not only do happy clients make glowing recommendations; they also stick around to add revenue year-over-year.
But do you have what it takes to keep, grow and build these lasting relationships? If you don’t have a 360-degree view of your total network (your organization, prospects, clients, etc.), the answer is likely no.
But good news: that holistic view is within reach. Say hello to your…
Read on for a quick 101 in the art and science of warm introductions.
If your cold calls get the cold shoulder, know that the odds are against you. Just 1 percent of cold calls result in a meeting. And nearly nine out of 10 high-level B2B buyers don’t even respond to them.
What buyers really want are referrals from people they know. In fact, a referral kicks off the sales process for 84 percent of B2B buyers. Why the high rate of success? Because referrals from real-life connections warm up the buyer (hence the phrase “warm introductions”),…
With 3 out of 4 economists predicting a U.S. recession by 2021, uncertainty around the United Kingdom and the European Union trade agreements, and global economic confidence weining, how is your business protecting itself from a downturn?
When recession looms, leaders look to the levers within their business they can influence – focusing on retaining current customers, closing best case sales opportunities in pipeline and protecting cash reserves. Many will resort to cost cutting to further mitigate risk or postpone investments in new technology that had been forecasted to drive innovation and competitive advantage.
While many leaders will shy away…
Are your sales funnels delivering? Probably not, if you’re reading this. Or, at least, you sense your sales performance could be better.
It’s really all about risk management. There’s the risk of coming in below predicted target with implications for individuals and organizations. And you have the risk of business plans and cash requirement being driven off course. You might even be at risk of non-delivery if unexpected business comes in at unexpected times.
But successful funnel management goes beyond risk reporting. And it does more than improve forecasting accuracy. Optimized sales funnel management identifies potential problems in the…
“How do I engage with busy or disengaged prospects who don’t yet see why they should be talking to me?”
It’s the heartfelt cry of many involved in new business development. It’s also a real issue for those trying to re-engage with lapsed or low-contact customers.
We all know that cold calling is a pretty inefficient and ineffective numbers game. The figures are there to back up the experience: 90 percent of buyers say they don’t take calls from unknown callers. The latest figure I saw was that it takes 18 calls to get a live contact with a…