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“Work smarter not harder.” This rallying cry has become especially relevant to law firms due to flat demand for law firm services over the last seven years, which is in sharp contrast to the 4% – 6% annual growth in the legal market prior to 2008.
To thrive in a flat market, firms must do more with less. The key is intelligence. This refers to more than the great legal minds of your firm’s partners and employees. Intelligence also encompasses the firm’s data, how it’s generated, analyzed, and shared.
Read on to learn more about the four types of intelligence…
How are law firms integrating marketing technology? While adoption is most certainly on the rise, there remain areas in which law firms still struggle, according to the 2018 Marketing Technology White Paper from the International Legal Technology Association (ILTA).
Read on for our top three takeaways relating to data management and how you can make the most of your Client Relationship Management (CRM), Enterprise Relationship Management (ERM), and Competitive Intelligence (CI) data.
Takeaway #1 – Data Quality is the Biggest CRM Challenge for Law Firms
Eighty-eight percent of survey respondents indicate that their firm uses a CRM system. However, utilization…
Your law firm’s CRM is a key ingredient to delivering top notch client experience management, but your relationship with your CRM can be love, hate at times. Having all your client and business development data in one place is invaluable, but driving adoption and usage across your firm can be a struggle.
Making sure your firm’s CRM has complete, accurate, and clean contact data is a challenge that most law firms grapple with, as data is dependant on practitioners in the firm using the system regularly. In reality, CRM adoption is much lower for law firms, which drastically impacts the…
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Today’s sales and business development teams sport some scary stats:
- 67% of sales pros don’t hit their individual quotas
- More than half of all salespeople close at less than 40%
- Only 50% of salespeople feel like they can access key players
What’s a revenue producer to do when faced with stats like these? Let’s use sales intelligence so we can laugh our way past quota (and keep laughing all the way to the bank).