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From Sports to Sales: Celia’s Story

I can hear my pulse echoing in my ears and the feeling of anticipation is in the pit of my stomach. You might think I’m about to pick up the phone to make some cold calls and, in this phase of life, you might be right. In a past life, however, I’d be staring down the starting line of an international 800m race on National TV.

While I’ve since retired from pursuing my Olympic dreams, I feel fortunate and grateful that sports provided me with the opportunity both to fly and to fail. With the perfect race, you felt like…

How can the Commercial Real Estate industry use data efficiently?

Commercial Real Estate (CRE) is the fourth largest global industry, accounting for roughly US$360B in 2020 – a decline as a result of the uncertainty and disruption of Covid-19 throughout the past twelve months. This impact will likely be felt for months if not years to come but, with 90 per cent of the world’s data being created in the past two years, opportunities for the CRE industry are ripe for the picking… as long as companies have the right tools in place. To rebuild the industry, CRE organisations must find new ways to solve age-old challenges. Here’s how.

Developing…

Health, Fitness, and 2021 Mottos

Health is a hot topic right now – especially given the last year where we all had to learn how to adapt and move on, with an emphasis here on move. We all know that exercise is good for our bodies, but it also helps reduce our stress and anxiety levels. By doing exercise and releasing serotonin, we can improve our mental health and feel happier whilst getting fitter.

For most, even taking away the commuters’ walk – whether that be to the station, bus stop or to the office – has seriously depleted the amount of time we are…

My Mom: The Equality Warrior

Mom: one person who does the work of twenty for free; strength; unconditional love.

It wasn’t until I became a mother to a daughter that it really hit me how strong and forward-thinking my own mother was. At the time, she made it all seem so “normal”.

Mom has so much fun during races – she spends the entire length of the race waving to and high-fiving people. Her energy and spirit are infectious!

A stereotypical 1970’s Mom, my mother stayed home with four kids making Kool-Aid and devoting 100% of herself to us. But, as we grew, so did she….

The Ripple Effect of Clean or Dirty Data

After many years with the clan at Introhive, you definitely get to feel the passion in the culture here.  And, the funny thing is, that the passion for certain things is interestingly intertwined in all aspects of the business.  The underlying goal is to be obsessive about helping customers in their everyday journey as they leverage Artificial Intelligence (AI) to passively improve business performance. Today’s example, Cleanse, is a product that is literally focused on one of the most elusive goals in business: a clean CRM database.

For those not aware of our core solutions, Introhive is known as the…

Data Quality Management: A Business Case

Data quality is discussed often at the 10,000-foot level, but how often do you consider the actual data quality within your organization? For many organizations, the answer is both not often enough and not deeply enough. Bad data can have an enormous impact on your productivity and – most importantly – your bottom line. Let’s dig in…

As a high performing company, every functional area within your organization invests a tonne of effort into their craft. Sales and business development spend hours researching prospects to form highly personalized outreach, marketers work tirelessly to develop and launch engaging campaigns, and sales…

International Women’s Day: The History

With March just around the corner, it’s important to highlight March 8th as the world comes together to honour International Women’s Day: a day to lift women up, celebrate their achievements in all spheres of life, whilst raising awareness for women’s equality.  As this important day approaches, I’ve been thinking about the journey women have gone through, the huge steps taken and the sacrifices made by so many incredible women in the fight for women’s rights.  But, it also has me thinking about the flip side of the coin. How gender parity still exists in today’s society, how the journey…

The Top Five AI Companies to Watch in 2021

 

Why Artificial Intelligence?

Artificial intelligence (AI) has been a buzzword in the tech world and beyond for the last few years, now with various mainstream applications in everyday life. But do you know what it can do for your company, team and workflows? We’re here to break it down for you.

Artificial Intelligence is defined as “the capability of a machine to imitate intelligent human behavior,” according to Merriam-Webster. Many don’t understand the types of artificial intelligence being used to make our lives easier, and the tech companies that are harnessing it to move their clients’ industries forward.

Using Data to Unlock Visibility Into Go To Market Execution

We’re now at the end of January, which means most companies are (hopefully) in the midst of finalizing and rolling out their go-to-market plans for 2021. For many companies, this planning culminates in a Sales Kick-Off, where the organization unveils its goals, target verticals and accounts, territory assignments, sales strategies and more for the year. 

But after the dust settles and the blitz of calls and emails begins, many companies begin to lose sight of their strategy and how it’s unfolding. For example:

Do you have visibility into account coverage?  Is there a key account with a declining relationship? Are…

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