Case Study • Built Environment
Colliers International has eliminated the need for brokers to record new contacts and log their activities with Introhive, improving their team’s efficiency and relationship data. Insights from Introhive also help the firm bring the right people to client meetings, enabling brokers to partner with others that have relationships at a target account they are pursuing.
300%
More relationships mapped
145K
Relationships discovered
5,300
Contacts added
As the fastest-growing, publicly listed global real estate services company, Colliers International’s operations span 69 countries and boasts a workforce of 12,000 strong. In order to provide clients with insightful ideas that accelerate sales, Colliers International looks for sophisticated and innovative technologies to manage their client relationships.
Even though Colliers International in Canada customized their CRM to fit their unique business needs, they still struggled with getting their CRM to log their activities and contact details within CRM. Internal training seminars on how to track emails and meetings weren’t helping solve the issue either.
Colliers International Canada set clear goals to enhance efficiencies and accelerate Sales with better CRM data and adoption through Introhive’s Relationship Intelligence platform.
MAPPED RELATIONSHIPS DELIVERABLES
PRODUCTIVITY
300%
More relationships mapped to CRM across the firm since Introhive launch
CRM QUALITY
145,000
Relationships discovered via email scraping since Introhive launch
ADOPTION
33,200
Email activities tracked & synced in CRM for brokers in 12 months time
GROWTH
5,300+
New contact records created that were missing in CRM
RISK REDUCTION
265
Hours saved syncing new contacts into CRM
EFFICIENCY
311
Hours saved by automating both contact and email sync
“We had never looked at our email system before as a source of relationship data and information. Using Introhive to identify relationships and automate the mapping of contact data and activities to CRM was really innovative. It was a constant challenge to have our users remember to track their meetings, calls, and contacts to CRM. Our users either saw it as a hassle or simply forgot to do it. Introhive’s email scrub to identify relationships was really innovative. We never looked at our emails before as a source of relationship data.”
Neven Bradasevic
Colliers International Canada,
CRM Manager
Learn how Introhive can help transform your client data into actionable intelligence to accelerate growth and strengthen relationships.