Case Study • Accounting
After just three months with Introhive, Frazier & Deeter went well beyond their original goal to ease list management pain. Predictive intelligence and data entry automation alone delivered a six-figure return on investment. And the firm also discovered thousands of relationships (including business development opportunities) and practical relationship insights.
$200,000+
Return on Investment
31,000+
Relationships mapped
7,900
Contacts added
Founded in Atlanta in 1981, Frazier & Deeter is a nationally recognized CPA and advisory firm and one of the largest and fastest-growing accounting firms in the United States. Its offices across the country provide a wide range of tax, audit, accounting, fund administration, and advisory services.
Frazier & Deeter’s teams were stymied by a lack of quality contact data in the firm’s customer relationship management tool, Salesforce. Few firm practitioners updated the data, and many administrative assistants didn’t have system access. As the firm rapidly expanded, it became harder to keep tabs on its vast network of relationships.
Frazier & Deeter set clear objectives to streamline marketing operations, improve data quality, and uncover deeper relationship insights.
MAPPED RELATIONSHIPS Deliverables
PRODUCTIVITY
$200,000+
return on investment.
CRM QUALITY
31,000+
relationships discovered across key accounts.
ADOPTION
7,900
new contacts identified, enriched and synced to CRM.
GROWTH
Effortless
meeting prep for every client‑facing partner, practitioner.
“Introhive didn’t just give us data; it gave our Partners their time back. We now see connections we didn’t know existed, leading to faster deal cycles.”
Adelle Starr
Executive Director of Marketing,
Frazier & Deeter
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