Laing O’Rourke: Building Trust Before Buildings with Salesforce and Introhive

Laing O’Rourke is redefining client engagement by leveraging Introhive to passively capture relationship data and enrich Salesforce with actionable insights. This strategic approach enables the business to identify key stakeholders faster, support leadership outreach, and improve targeting for bids and events – ensuring trust is built well before construction begins.
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Laing O’Rourke Customer Story Book Covers

“We’re not trying to replace that human knowledge… but we want to make sure it’s solidified with data and evidence.”

– Natalie Petty
Client Engagement & Platform Lead, Laing O’Rourke

Natalie Petty, Laing O’Rourke Headshot

With Introhive, Laing O’Rourke has connected the dots across their client network so that their teams can engage strategically and consistently with clients to build trust before they build buildings.

Laing O’Rourke’s digital transformation journey with Introhive & Credera (formerly BrightGen)

Check out how Introhive and Credera collaborated with our mutual customer, Laing O’Rourke, to realize the full potential of Salesforce and Customer Intelligence.