Case Study • Legal
Law firm Wilson Sonsini is changing the game by innovating its tech stack with the use of Introhive data to compile relationship intel for the creation of internal reports and analytics. This has allowed Wilson Sonsini to use data to strategically map relationships and serve up valuable intel to attorneys and clients for business development and marketing initiatives.
With a focus on human relationships, Wilson Sonsini is committed to helping its clients with legal and non-legal resources, including helping clients identify potential funding sources by leveraging Introhive, a major value-add for both the firm and their clients.
Over a two year period, Wilson Sonsini saw the amount of CRM contacts more than double, but struggled to manage the vast amount of client data. They looked to Introhive as a means of tracking, analyzing, and leveraging that data to better foster relationships internally and with its clients.
Wilson Sonsini aimed to leverage data to strengthen client relationships and enhance marketing and business development through intelligent automation.
Mapped Relationships Deliverables
“Introhive maps relationships programmatically and automatically maintains this complex data in real-time. This enables us to drill deeply into our contact data and extract actionable intelligence about any organization or individual with whom we have a relationship. The applications of this intelligence are extremely broad and valuable.”
DATA INSIGHTS
Robust, current CRM dataset after the first month of Introhive deployment
EFFICIENCY
Manual data cleaning replaced by automated relationship intelligence
MARKETING PERFORMANCE
Enhanced targeting and campaign effectiveness through reliable client data
CLIENT IMPACT
Enabled attorneys to help clients identify investors and funding opportunities
Learn how Introhive can help transform your client data into actionable intelligence to accelerate growth and strengthen relationships.