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Scaling Global Strategic Accounts with Introhive

See how CRE and AEC firms are using relationship intelligence to strengthen their strategic account management frameworks, solve relationship data challenges, and grow key client accounts.

Connect the dots across global accounts

Client relationships often live in silos scattered across regions, teams, and service lines. Without a unified view, firms miss opportunities to grow key accounts and deliver more strategic value.

Relationship intelligence brings those connections together – supporting your strategic account management framework with a clear picture of who knows whom, where engagement is happening, and how to coordinate efforts.

With Introhive, teams can:

  • Align pursuits across offices
  • Avoid duplicate outreach
  • Surface hidden opportunities

Stronger visibility leads to smarter collaboration, and stronger client growth.

Introhive | Introhive for Strategic Account Management Guide Cover | Scaling Global Strategic Accounts with Introhive: Solving Relationship Data Challenges for CRE and AEC Firms
Introhive | Introhive what is contact management software storylane demo | Scaling Global Strategic Accounts with Introhive: Solving Relationship Data Challenges for CRE and AEC Firms

Better contact data, without the extra software

Introhive’s contact management capabilities give CRE and AEC firms a simple way to centralise, enrich, and keep contact data accurate, all without relying on a traditional CRM system.

“The return has been remarkable”

See how professional services leaders are applying customer intelligence to their digital transformation strategies to unlock growth, while strengthening client relationships during uncertain economic times.

“It almost seemed too good to be true.”
See how other industry leaders are applying customer intelligence to their digital transformation strategies to unlock growth, while retaining customers during uncertain economic times.
“It almost seemed too good to be true.”
See how other industry leaders are applying customer intelligence to their digital transformation strategies to unlock growth, while retaining customers during uncertain economic times.

Get started with Introhive!

Request a demo to learn how your company can become more customer intelligent.

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FAQs on the role of relationship intelligence in strategic account management

How does relationship intelligence support a strategic account management framework?

A strategic account management framework is only as effective as the information it’s built on. Without a clear view of who knows whom, where engagement is happening, and how strong those relationships are, firms are left making assumptions. Relationship intelligence fills that gap by mapping internal and external connections, capturing real-time interactions and engagement history, and enriching contact data across systems without relying on manual input. This means more informed planning, more aligned outreach, and fewer missed opportunities. In effect, it turns what used to be guesswork into coordinated, insight-driven account growth.

What’s the key to making strategic account growth work across regions and teams?

The biggest challenge is making the strategy actionable across a complex, distributed organisation. In many CRE and AEC firms, client relationships are fragmented across offices, disciplines, and systems. One team may be actively engaging a key account, while another team in another region is unaware that a relationship even exists. Without visibility into who’s talking to whom or where influence lies, it’s impossible to coordinate account management effectively and opportunities end up being missed. A strategic account framework is most successful when teams have shared access to relationship intelligence that shows the full picture. Introhive helps firms unify this information, revealing internal connections, surfacing recent and ongoing engagement, and supporting smarter, more coordinated client development efforts across the entire organisation.

What’s the risk of waiting to invest in relationship intelligence?

Delaying investment in relationship intelligence means continuing to operate in the dark. Teams end up wasting time chasing contacts that already exist internally, your organisation’s outreach becomes potentially duplicated or missed entirely, and institutional knowledge walks out the door when key individuals leave. Firms navigating regional expansion, M&A, or partner transitions are especially vulnerable without a central view of client relationships since it’s nearly impossible to maintain continuity or scale growth without it. Introhive reduces these risks by capturing, maintaining, and unifying relationship data automatically, so firms can move faster, avoid blind spots, and grow key accounts with greater confidence.

Team meeting around a table, illustrating how contact management software helps firms organize relationship data before CRM implementation.

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