Why CRM alone isn’t the answer
While client relationship management (CRM) systems are important for law firms, they’re mostly ineffective and inefficient, relying on manual data entry, giving limited visibility into client relationships, and resulting in fragmented information.
Relationship intelligence platforms like Introhive help solve law firms’ CRM challenges by automating client data cleaning, maintenance, and enrichment to reveal the full scope of collective relationships across practice areas. Measuring and tracking these firm-wide relationships gives firms a comprehensive picture of where cross-sell opportunities exist, who in the firm could facilitate a warm introduction, and which clients would provide potential referrals.
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