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Professional middle-aged woman with short gray hair, smiling and gesturing while engaged in a business conversation with a colleague across the table in a bright, modern office setting. Both are dressed in business attire and seated at a desk with an open laptop, notebook, and documents. The scene suggests a collaborative discussion, reflecting productive CRM enhancement strategies like relationship mapping or improving client insights within existing systems.

CRM Enhancement vs. Replacement: How to Save Your Investment

A professional woman smiling during a team meeting with laptops and documents, illustrating the ease of working with a modern data enrichment service.

The Flaw in Most Data Enrichment Services You’re Overlooking

Team members after a meeting, showing the benefit of automated CRM data capture that eliminates manual updates.

Still Relying on Manual CRM Data Capture? Here’s What It’s Costing You

Professionals engaging in conversation at a networking event, emphasizing how consistent relationship-building activities improve a firm’s customer relationship score and client retention.

What Is a Customer Relationship Score (And Why It’s Better Than NPS)

Business team collaborating and sharing ideas in a modern office setting — representing teamwork, data-driven decision making, and the importance of CRM best practices for 2026.

Beyond the Basics: 5 CRM Best Practices for 2026

Two coworkers at a computer screen discussing cross-selling opportunities as a result of automating CRM data entry.

The True Cost of CRM Data Entry (And How to Eliminate It Completely)

Professional services team discussing CRM best practices as one of their INBOUND 2025 takeaways from this year’s event.

The Real Takeaways from INBOUND 2025 (And How to Act on Them)

Business development team at a law firm discussing relationship management strategies, including alumni tracking, while evaluating CRM for law firms solutions

Choosing a CRM for Your Law Firm? Read This Insider’s Story First.

A business leader and colleagues discuss strategy in a team meeting, which highlights the difference between data and intelligence in using CRM for client insights and outreach.

Data vs. Information: A Simple Guide (Plus the Next Step: Intelligence)