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Authored by Caleb Dow (Director of Product Marketing) at Introhive.
There’s no question that in business, the quality of your relationships determines the quality of your results. But maintaining meaningful connections requires more than just knowing who you know. It’s also about understanding what matters to those relationships and acting on that insight.
That’s why we’re excited to announce a new strategic partnership and integration between Introhive and MyMai, bringing together two powerful platforms to create something entirely new: a seamless bridge between relationship intelligence and contextual insight.
Together, Introhive + MyMai empower firms to stay informed, connected, and proactive, unlocking smarter business development, deeper client engagement, and faster growth.
The challenge: turning data into action
Firms today are sitting on vast amounts of data, from client information, to CRM records, news alerts, transactional details, regulatory updates, and more. Yet the hardest part isn’t finding the data, it’s activating it.
Professionals often ask
- Who at our firm already knows this contact?
- Has anyone engaged them recently?
- What’s happening with their business or industry right now?
- What insights, experts, events, etc. from my firm would they benefit from?
Until now, getting those answers meant juggling multiple systems and relying on manual effort. The Introhive + MyMai integration changes that, transforming passive information into actionable intelligence.
The solution: data, context, and connection
At its core, this partnership connects two complementary strengths:
Introhive delivers relationship intelligence, automatically mapping “who knows who,” measuring relationship strength, and identifying warm introductions across your network. MyMai delivers contextual intelligence, continuously tracking news headlines, regulatory shifts, earnings calls, etc., to curate your firm’s best insights on your contacts’ top-of-mind issues.
By bringing these systems together, the integration allows professionals to instantly bridge the who with the what, so they can engage at precisely the right time, with the most relevant insights.
How the integration works
The workflow is simple but transformative:
When a MyMai user spots a client-related news item, they can click directly into Introhive for deeper relationship context. There, they’ll see who in their organization knows the client, how strong that relationship is, and potential warm introductions.
When Introhive flags a relationship recommendation or disengagement signal, users can follow a direct link into MyMai to explore ways to personally re-engage that client using the firm’s most relevant publications, experts, events, client wins, events, etc.
This two-way interaction ensures that partners and business development professionals are armed with both relationship and market context required to proactively anticipate client needs, personalize every outreach with relevant insights, and strengthen cross-department collaboration, and bring the best of the firm to every client and prospect.
Four behaviors the combined solution enables
The real power of this integration lies in how it changes daily work habits, embedding modern business development behaviours across the firm:
- Consistent, High-Quality Business Development Routines:
MyMai automates daily preparation, follow-ups, and outreach suggestions, while Introhive automatically captures every relationship interaction. Together, they help professionals maintain a steady rhythm of business development activity without administrative burden.
- Broader and Better-Nurtured Professional Networks
Introhive maps the firm’s entire relationship graph, while MyMai prompts timely, personalized engagement. This makes it easy to reconnect with dormant contacts and keep a much wider network actively engaged.
- Proactive Opportunity Identification
Introhive surfaces signals such as job changes, shifting relationship strength, and whitespace gaps. MyMai surfaces external client signals. The combined offering converts those signals into outreach ideas and meeting prep, shifting professionals from reactive to strategic.
- More Collaborative Cross-Firm Engagement
Introhive shows who knows whom across the firm, and MyMai drafts introductions or referral messages – encouraging professionals to loop in colleagues early and often for broader impact.
Why this matters now
The pace of change in client industries is accelerating. Regulations, leadership transitions, market disruptions, and technology shifts all happen faster than ever before. Firms need tools that not only track change but connect it to relationships right away, making it possible to act while opportunity is still fresh.
A shared vision for smarter relationship management
Both Introhive and MyMai share a common goal: help organizations proactively engage clients through better relationships and better data.
Introhive helps businesses surface and understand their internal networks, uncover warm introductions, and measure engagement. MyMai empowers marketing, BD, and client teams with up-to-the-minute news, signals, and curated insights that keep them in step with their clients’ world.
Bringing the two together strengthens both sides of the intelligence equation – connection and context.
See the partnership in action
Whether you’re a law firm anticipating industry changes or a BD leader looking to engage key accounts, the Introhive + MyMai integration will help you foster stronger relationships rooted in relevance. Reach out to see how Introhive and MyMai can help your teams know who to talk to and what to talk about, fostering a stronger business development culture and driving measurable client growth.
