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Sources of Competitive Advantage – a New Perspective of Business to Business Selling

June 13th, 2018 @ 4:00 pm to 6:30 pm

It is widely recognised that the nature of business to business selling is changing rapidly and significantly. Rising customer expectations and changing buyer behaviours, increased globalisation and commoditization pressures are combining to create a profession in flux, with organizations struggling to drive sales effectiveness and create long-term business value.

During this seminar we will explore the future of business to business selling in this unpredictable environment; presenting new research in business to business sales practices and the evolving foundational behaviours that will be required to drive value and deliver competitive advantage.

Join us to hear our panel share their insights on business to business selling, followed by drinks and networking.

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10 Bloomsbury Way
Holborn, London

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