September 12, 2018 @ 11 am BST
The most concerning threat in CRM projects is the continuing lack of end user adoption. That’s the greatest headache faced by organisations and the major reason why CRM fails.
Mike Driver (Industry CRM Expert & Director of LogiCRM) who brings 20 years of customer relationship experience from a business perspective will share key best practice techniques and offer insights on how to successfully tackle the age-old adoption problems.
Ben Roles (Head of Technical Solutions at Introhive & experienced CRM implementation expert) will suggest pragmatic tips, effective tactics and give real-life examples of industry tried and tested best practices that have helped fill the user adoption void.
Join us for an interactive and practical webinar session where the audience is also invited to come armed with their questions and pain points for the presenters to consider and advise upon.
About the Presenters:
Mike has a sales, business development and general management background with Reuters in the International Financial Markets, as well as banking, professional services and wider industry experience. Mike is a passionate CRM and Business Change Consultant with 20 years industry experience. He works with clients and businesses to enable them to get more value from their CRM technology and process – with a focus on improving sales and customer relationships, performance and efficiency company-wide.
Ben has a background in CRM solution design and implementation having worked for 12 years with CRM technologies. With architecture and solution delivery experience for the Ministry of Defence, Capita, the Department of Work and Pensions (DWP) and more recently Barclays Investment Bank, Ben understands the challenges of adoption and implementation both from technical architecture and business process change perspectives. Today he drives technical strategy at Introhive, working with organisations to maximise the benefits delivered from contact, company and relationship insights.