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Webinar – Sources of Competitive Advantage: A New Perspective of Business to Business Selling

August 8, 2018 @ 10 am BST

It is widely recognised that the nature of business-to-business selling is changing rapidly and significantly. Rising customer expectations and changing buyer behaviours, as well as increased globalisation and commoditization pressures, are combining to create a profession in flux, with organizations struggling to drive sales effectiveness and create long-term business value.

Join this webinar to explore the future of business-to-business selling in this unpredictable environment. We will present new research in business-to-business sales practices and explain the evolving foundational behaviours that will be required to drive value and deliver competitive advantage.

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About the Presenter:

Alison Hodivala – Introhive – Partner Director 

Alison Hodivala is the Partner Director at Introhive, engaged with the development of Introhive’s partner channel worldwide.
Alison has spent over twenty-five years working in diverse roles across the IT solution sales and service delivery lifecycle, supporting client organisations to innovate and realise business value from their technology investments. Latterly, Alison’s roles have focused on building sales readiness and establishing the sales capabilities that empower individuals and support the successful transformation of sales organisations.
Alison holds a BSc in Psychology and a Masters in Information Technology. She recently completed a post-graduate diploma in Occupational Psychology. Her formal education is complemented with professional qualifications in both Change and Programme management.

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