Forrester Executive Guide: Overcoming CRM Pitfalls With CRM Automation & Relationship Intelligence

While CRM is an indispensable component of a firm’s technology stack, it doesn’t come without its challenges. From low adoption, to poor data quality, expectations often fail to meet reality, leading to a roughly 70% deployment failure rate. Learn more in Forrester’s Executive Guide: Customer Relationship Management.

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Download this Forrester Executive Guide to discover:

✓ The importance and intended purpose of CRM
✓ The latest trends and challenges that prevent firms from realizing the value of CRM
✓ Suggestions for how executives can respond to and overcome these developments