B2B Vital Signs & The Science of Sales

Historically, revenue teams relied on lagging indicators and intuition in their sales approach, resulting in an unpredictable, reactive go to market motion. Thankfully we’re entering a new era where sales technology is evolving to empower modern revenue teams with increased accuracy, efficiency, and effectiveness.

Watch this engaging webinar featuring Forrester Principal Analyst, Anthony McPartlin where he unpacks:

How you can capture and transform buyer engagement data into actionable insights
The types of insights that can be emitted and actioned
How to evaluate the vendor landscape and identify the technology that is right for your organization

Meet the speakers:

Anthony McPartlin

Principal Analyst, Forrester

Jeffery Parrish

Global Head of Industry Strategy,

Introhive