Kaufman Rossin: Boost CRM Value & Automate Revenue Activities
A long-time proponent of innovation, Kaufman Rossin initially turned to Introhive for help boosting their lagging CRM adoption. Then they discovered the raw power of easy access to their own, high-quality relationship data to drive revenue.
“You can do it the Introhive way — where data capture is automated and users can easily sync contact information and activities — or you can hire assistants to enter that data manually. We chose the automated way. We didn’t see the value in hiring a million people to simple do data entry.”
Maxie Hernandez
Marketing Automation Lead, Kaufman Rossin
Case Study