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5 Trends Shaping the Future of Business Development

Are you looking to sustain your current growth rate or maybe bounce back from a loss?

Either way, growing a business—pulling in the quality, lasting clients that take your business to the next level—takes significant strategizing. And that can be tough in today’s frequently changing business landscape.

For help energizing your business development strategy, and making sure it’ll stand the test of time, check out these five trends.

1. Up Your Social Engagement

Today’s buyer spends an average person of 116 minutes on social media every day. That’s nearly a whole month out of the year tweeting and liking.

And while email is still better at driving traffic to your website, MailMunch reports that social media has a higher engagement rate.

With social networks now commonplace for consumer and business interactions, your business cannot afford to avoid the fray.

Now is the time to place advertisements, participate in industry discussions, and publish content. And you’ve got to do it regularly if you want to expand your reach and pull in new clients.

2. Make Sure You’re Optimized for Mobile

More than half of all internet searches and email opens now take place on mobile devices—and that number is only expected to grow. So if your content doesn’t translate well onto a 5-inch screen, your risk prospects hitting delete or closing your page without a second thought.

To make sure that doesn’t happen, build your client communications for mobile first, and optimize your attachments, like Word documents or PDFs, for performance a phone or tablet.


business development playbook for professional services

3. Personalize Your Content

The ability of content marketing, like social media or email campaigns, to engage new audiences and close sales is well established. That’s why 90 percent of B2B marketers use it.

To take yours to the next level (as in six times higher transactional rates), try introducing personalization.

Relevant, personalized content sprinkled throughout the buyer journey keeps your brand top of mind. And it helps you develop relationships with existing clients, increasing upsell, cross-sell, or even resell opportunities.

Keep in mind, for the most accurate personalization, you’ll need to keep your company’s CRM data clean and up-to-date.

4. Take Your Marketing Vertical

It can be tempting to cast a wide net—to try to reach anyone and everyone at once. But wide-range, horizontal marketing is too shallow. To catch more prospects, you’ve got to go deep into the right spaces.

To go after your priority accounts and clients, focus your marketing and development on the executives and decision makers in the verticals that make sense for your unique offering. This is especially true for B2B companies with clients occupying specific business sectors or industries.

5. Explore Innovative Technology

In today’s ultra-connected world, emerging technologies are popping up in every market, helping businesses in every kind of industry create better solutions for their clients.

Investing in tech that makes your clients happier is a no brainer, especially when you consider it’s six times more expensive to replace a client than it is to hang onto them in the first place.

But remember, new technology doesn’t necessarily have to be customer facing to delight them. A new CRM or project management platform that makes your team more productive can have just as much impact, if not more.

Indeed, improving client relationships is at the center of many business development trends, including CRM automation.

In the end, the key is to focus on the innovations that add convenience and value to your clients.

 

 

Accelerate Business Development with Introhive

Watch the video to see how Introhive automates mundane tasks and manual data entry in CRM for busy professionals, while also serving up key client insights when and where you need them most.

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