Adam Draper, Vice President of Sales | Introhive

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28 Jan: How to accelerate sales: top four CRM add-ons

I’m willing to bet that “how to accelerate sales” is a very popular Google search for B2B business development sales professionals. At an average conversion time of 84 days, their sales cycles are notoriously long and complex. And that’s when leads close with a sale, which is only 13 percent of the time. 

It’s easy to understand why just about every business development team is constantly on the hunt for strategies to not only increase their revenue, but also decrease the amount of time they spend chasing people down. 

Ironically, the tool they’re looking for is sitting right under their…

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12 Dec: 3 Key Differences Between Relationship Maps and Graphs

In an age of dwindling consumer trust, relationships not only still matter—they’re foundational to setting yourself apart from the competition. It’s no wonder organizations of all types and sizes are looking to optimize how they get a handle on and make use of their organization’s relationship capital. 

What is relationship capital? At Introhive, we define it as the sum of all of the relationships of all of the people within your company and its extended business network. These can be relationships with employees, board members, clients, intermediaries, partners, suppliers, as well as with your alumni, ex-employees, and industry leaders.

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21 May: Investing in digital transformation: Why high-quality data is do or die

Is your organisation contemplating investing in digital transformation? Or already in the thick of it? If so, you’re not alone. By the end of this year, enterprises will have spent more than $2 trillion on digital transformation efforts.

But while 87 percent of organisations believe digital technologies will disrupt their industries, only 44 percent feel adequately prepared for that disruption. To help bridge this gap, I was honored to share Introhive’s take on how we help shepherd our customers through their digital transformation journey with Briefing Magazine this month.

Briefing is business management publication focused solely on the…

14 May: How to Find an ERM Solution You Can Count On

Enterprise relationship management (ERM) platforms are changing the game for organizations of all types and sizes. Indeed, businesses around the world are realizing the value—including monetary gains—of understanding and using relationship maps and intelligence to tap into their relationship capital.

With the instant visibility today’s ERM tools provide, companies are using their broader networks to move they needle farther and faster. These tools not only help garner warm introductions, fast track sales, and identify cross-sell and upsell opportunities, they also reduce churn and improve marketing and technology adoption and ROI.

But today’s relationship intelligence industry is also in…

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26 Feb: 5 Can’t-Miss Prep Steps for Your Next Client Meeting

Along with many other aspects of our lives, the internet revolutionized the business meeting. With tools like Skype, GoToMeeting, Zoom and even FaceTime, we can connect with clients in an instant, from anywhere. But nearly everyone agrees that there’s nothing quite like a face-to-face meeting to build relationships and close deals.

In fact, 95 percent of respondents to a Harvard Business Review survey said face-to-face meetings are essential for gaining and maintaining long-term business relationships, and 89 percent believe face-to-face meetings are critical for “sealing the deal.”

But in an era of texts and voicemail tag, it’s notoriously difficult to…

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18 Jan: How to Use CRM to Increase Upselling and Cross-Selling Opportunities

When it comes to growing revenues, the data all points toward cultivating active client relationships:

It’s 68% more expensive to earn $1 from a new customer than from an existing customer (forEntrepreneurs) 70-95% of sales comes from upsold or cross-sold revenue (forEntrepreneurs) The probability of selling to an existing customer is 200-1,400% higher than selling to a new prospect (Groove)

The data speaks for itself, but how can firms identify those cross-selling and upselling opportunities that should be low hanging fruit? Which clients have the greatest potential to expand their serviceable needs and how can sales and business development accelerate…

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19 Sep: 5 Helpful Ways to Get More Relationship Intelligence From Salesforce

According to CRM Magazine and Introhive partner Danny Estrada, 91% of businesses in North America with over 10 employees have a customer relationship management (CRM) system. 91% is a staggering statistic, but why do so many organizations report having trouble getting high user engagement and adoption?

Within that 91 percent of companies, it’s safe to assume that less than a third feel adequately equipped with the tools they need to actually be successful. While CRM like Salesforce has the potential to radically transform an organization’s sales culture, most managers struggle to articulate the value and downstream impact CRM can have…

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10 Sep: Helping Businesses Understand Their Relationship Capital

The B2B sales cycle today is complex, demanding more from the sales teams that are responsible for them. In fact, the average B2B sales team needs to engage 6.8 stakeholders and nurture them for an average of 84 days. And depending on your industry, those averages are higher.

With growing pressure on firms to perform and improve their sales process, market-leaders are turning to new technologies like artificial intelligence, machine learning, and advanced analytics to gain enhanced insights that enable more informed decision making.

But what are those new technologies and how can they help?

We recently spoke with Digital…