Adam Stewart, Director of Technical Services & Sales Enablement | Introhive

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10 Sep: How to Tap Your Network to Boost Sales

Read on for a quick 101 in the art and science of warm introductions.

If your cold calls get the cold shoulder, know that the odds are against you. Just 1 percent of cold calls result in a meeting. And nearly nine out of 10 high-level B2B buyers don’t even respond to them.

What buyers really want are referrals from people they know. In fact, a referral kicks off the sales process for 84 percent of B2B buyers. Why the high rate of success? Because referrals from real-life connections warm up the buyer (hence the phrase “warm introductions”),…

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07 Mar: 5 Tips to Improve Commercial Real Estate CRM Adoption

Across most of the business world, technology has become synonymous with efficiency and growth. Even the commercial real estate (CRE) industry, which has been slow to join the digital transformation movement, is getting on board. And today, CRE leaders are looking to digital technology to overcome new challenges and get the most out of properties.

In fact, more than half of recent CRE survey respondents said they believe technology advancements will have the greatest impact on legacy properties in the next three years. While 80 percent said the commercial real estate industry should prioritize the use of predictive analytics and…

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08 Jan: 3 Ways to Keep Sales, Marketing Contact Data Fresh

Contact data doesn’t keep forever. In fact, businesses lose as much as 70 percent of their customer relationship management (CRM) records to “decay” each year. In layman’s terms, the contact info your sales and marketing team so diligently gathered is now out of date and useless.

Experts in the industry agree, including Fenwick & West’s Director of Marketing Technology, Jon Metcalf.

“The biggest hurdle to developing a useful, valuable CRM program is not the system,” he noted. “The biggest hurdle is how to get quality data into the system in the most efficient manner; not only at the…

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19 Dec: 3 Benefits of Data Enrichment That You Can’t Afford to Ignore

There’s little doubt that data is a key asset to your business. Data is the first place leaders look to when envisioning go-to market expansion, analyzing sales effectiveness, or diving deeper into client satisfaction and retention. As a result, to ensure effective plans and strategies are made, businesses go to great lengths to ensure that their data is accurate, complete, and loaded with helpful information.

However, many organizations are depend on their marketing, sales and business development teams to control the quality of data in their CRM, marketing automation, and other systems. In theory, this is a sound strategy. The…

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13 Dec: Today’s Must-Have Intelligence Technology for Law Firms

“Work smarter not harder” has become the rallying cry for law firms struggling with flat demand for independent legal services.

To thrive, firms are doing more with less and relying on intelligence. And I’m not just talking about brilliant legal minds.

I’m talking about your firm’s data—how it’s generated, analyzed, and shared. In fact, four types of intelligence solutions are disrupting the legal industry right now. Is your firm taking advantage?

Read on to get the scoop on these new solutions, and how your firm can use its data and systems to boost productivity and grow.

Artificial Intelligence (AI)

AI…

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05 Nov: 6 Best Practices for Improving Your CRM Data Quality

You’ve invested countless hours and dollars implementing a customer relationship management (CRM) system to help keep your database organized and business development teams aligned, but enabling them to sell in a way that has a positive impact on growth will take more than just a centralized place to manage contacts and accounts. Without high quality data in your CRM, your team will never truly realize the full value of your CRM investment.

According to the State of Sales Report by Salesforce’s Research Team, 66% of a sales reps time is spent on administrative tasks and activities, not directly tied to…

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07 Jun: Data Enrichment Services: Going Beyond Traditional Email Signature Scraping to Drive 3X Relationships Into CRM

CRM users spend an average of 5.5 hours each week creating and updating contacts in their system. But even after spending all of that time in CRM, the data shows that those contacts are inaccurate, incomplete, or duplicated. In fact:

88% of CRM users admit to entering incomplete contact information 69% of people have out of date CRM data 63% have duplicate contacts in their CRM

All of this adds up to a CRM system that is bogged down with poor data. In an effort to acquire complete contact records and regularly create CRM contacts, many organizations turn to email…

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05 Jun: McCarthy Tétrault Drives Superior Client Service and Improves Collaboration Through Innovation

Technology is an essential tool. But whether it’s helping us email a client, book an appointment, or record account details, technology is only helpful as long as it’s used and valued.

This is the premise that McCarthy Tétrault, a leading Canadian law firm, uses when approaching their own innovation strategies. The end result is technological innovation that drives cultural and digital transformation and provides their lawyers with solutions that help them better service their clients, improve team collaboration, and understand their relationships.

For greater insight into how McCarthy Tétrault is driving innovation at their firm, we recently spoke with Nick…

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22 May: 18 CRM Experts You Need to Follow

How do you stay current on the latest trends in CRM? There is a lot of information out there that can be difficult to parse through. It’s a constantly changing and evolving industry, pushed forward by new technology.

In our minds, one of the best places to turn is the individual experts. We’ve put together a list of industry insiders that includes authors, speakers, c-suite executives, and other thought leaders, who can help keep you current on the latest trends.

Here are some of our favorite CRM experts to follow.

1. David Whiteside

With more than 30 years of experience…

23 Feb: 9 Sales Enablement Tools You Need to Use to Fuel Business Growth

Sales teams use an average of six tools to bring in new clients and close deals. This includes your company’s CRM system, prospecting tools, email platforms, and more. Do they need to use these tools? Probably not, but it certainly makes earning new business a lot easier.

If you have any of the previously mentioned tools above, your organization already practices sales enablement — allowing salespeople to sell more effectively by providing special tools, resources, content, etc. to get the job done. Because these resources allow sales teams to sell more and do it faster, sales enablement is crucial…