David Goyette

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30 Jul: GDPR and Enterprise Relationship Management Demystified

In January 2019, in one of the largest privacy fines ever, the French National Data Protection Commission imposed a €50 million penalty against Google for violating the Eurpean Union’s  General Data Protection Regulation (GDPR).  

Created in response to the increasingly commonplace threat of data breaches and consumer privacy violations, regulations like GDPR are spreading around the world. As Introhive’s Data Protection Officer, I’m certified in understanding these new rules (including GDPR, Canada’s Anti-Spam Legislation and Personal Information Protection and Electronic Documents Act, and the California Consumer Protection Act). But I certainly understand why many organizations and executives are struggling…

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16 May: Why GDPR Is a Marketing Opportunity, Not a Burden

You’ve likely seen the flurry of emails announcing updated privacy policies from companies that have your email address with the EU General Data Protection Regulation (GDPR) going into effect. And while the fact that this is EU legislation may lead you to believe that the GDPR doesn’t apply to you, you’d be mistaken as it will affect any business that collects the data of an EU citizen. Odds are, that includes your organization. To avoid costly penalties or damage to your client relationships, your firm needs to adhere to the GDPR’s rules and guidelines surrounding client data and information.

While…

11 Apr: Choosing the Right References Can be a Game Changer

The American Marketing Association published an interesting study on the value of business references in the buying process. Defining, Measuring, and Managing Business Reference Value defines the reference characteristics sellers value when providing client references to prospect accounts. The study also defines the reference characteristics valued by prospect accounts and their ability to positively influence these prospects. Conveniently, the factors chosen and valued by sellers and prospects are the same.

These are the factors identified in the study that affect the value of a client references, from most valuable to least valuable:

Client Size – Defined by both number…