Rachel Claire

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19 Mar: MarTech Spring 2021: Key Takeaways

Introhive was proud to sponsor this year’s virtual MarTech Spring event, which included topics on the future of MarTech, maximizing the value of customer data, using technology to increase efficiency, and so much more.

If you didn’t get a chance to tune into the 70+ sessions, don’t worry. We’ve compiled a list of the four top takeaways from MarTech Spring Virtual to provide insights for your organization.

Effectively integrating AI and automation into your marketing operations: Hype vs. Reality

Over the past year, the business landscape has changed dramatically — and marketing and sales teams are being pressed hard to…

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01 Mar: How to Manage Events in the Post-COVID World

In a word, March 2020 was unexpected. As a (then) Field Marketing Manager, I was accustomed to travelling two or three times every month to represent Introhive at our various trade shows and events. But suddenly, I was confined to my one-bedroom apartment, researching all-things digital marketing. 

At the same time, I felt both disheartened at the sudden lack of in-person events and emboldened to help pivot our lead generation campaigns to fully virtual. 

Everything was changing – and changing fast – in my role.. Take logistics. While I used to spend hours packing our trade show booth, printing labels…