In an increasingly competitive and digital landscape, professional services firms and their business development teams need every tool available at their disposal to attract and retain clients. Without them, your firm may struggle to grow.
To help your business development or marketing teams nurture their client relationships and attract more clients, we gathered the ultimate list of business development resources for professional services firms. Check out all 17 of them below.
On the Go Resources
Forecast is a leading podcast for professional services B2B marketing. Through this podcast you will take a crash course in lead generation, nurturing, and more for your firm.
If you want your professional services firm to stand out from the competition, the PSM (Professional Services Marketing) podcast with experts Brad Entwistle and Andrew Sculthorpe will teach you how to separate yourself from the pack in a crowded marketplace.
Grow your professional services firm into the dominant business it was meant to be with creative and innovative marketing tactics from Timbo Reid. With an episode each week, there is always a new affordable marketing idea right around the corner with this podcast.
Before you can persuade a client, you must earn their confidence and trust. Co-authors David H. Maister, Charles H. Green, and Robert M. Galford introduce us to the “Trust Equation” in this practical guide made available for your listening pleasure.
New York Times bestselling author of Influence, Robert Cialdini, is back with a book that explains the difference between effective communicators and truly successful persuaders. Includes applicable lessons for all marketers and business development professionals.
Professional Services Publications
For information on the future of the consulting industry or leading corporate strategies, Consulting Magazine is a great subscription to have for your professional services firm. In addition to marketing and business development tips, this publication also offers career advice and ideas for managing your employees.
Professional Services Marketing and Business Development Blogs
Offering weekly insight into the world of professional services marketing, the Rattleback blog offers thought-provoking posts on the state of the industry and ideas for your firm to get ahead of the game.
For top marketing and branding strategies and professional services marketing research, Professional Services Marketing Today from Hinge Marketing is a great blog to subscribe to and check regularly. Plus, they have marketing strategies for a variety of services offerings from professional services firms.
Subscribe to this blog from LeadG2 for the latest industry trends, news, articles, and research to help you form your own business development and marketing strategies.
This blog from professional services project management software provider, Projector, offers insights into professional services firms in regard to enterprise data, efficiency, forecasting, and more.
On the PSM blog you can find advice and tactics for any size professional services firm. And if you’re looking for clarity on common enterprise marketing tactics like content marketing or SEO, the PSM blog has you covered with professional services specific marketing strategies.
Professional Services Marketing and Business Development Books
Author David H. Maister offers a definitive guide to managing and growing a professional services firm. David’s book is one of the few that recognizes the difference between a professional services firm and an enterprise organization, making this book a trusted guide.
Develop your client relationships and grow your firm’s revenue with a proven approach from authors Mike Schultz, John E. Doerr, and Lee Frederiksen. To back up their business development guide and tips, the authors skillfully use case studies and research to illustrate their point making this book an essential item for your office’s bookshelf.
If you need a 30-day plan to jumpstart your business development or marketing efforts, this book from Chaz Ross Munro is the perfect resource. This book is loaded with templates, strategies, and technologies for your to amplify your business.
If you’re finding it harder and harder to compete in today’s digital marketplace, this book is a must-read. From Ari Kaplan comes a guide for using engaging technology to help your business stand out from the competition and develop stronger client relationships.
Ideas and Inspiration for Professional Services
The official society for professional services marketers, SMPS offers certification courses and learning opportunities to expand your business development knowledge and take your firm to the next level. They also have an extensive list of resources in their Marketing Resource Center.
As a CRM automation platform, we understand that growing your professional services firm takes innovative business development strategies, technology, and efficient processes. That’s why our resources blog offers a plethora of business development tactics, ideas, case studies, and more for your professional services firm.
Ready to start growing your professional services firm? Find out how CRM automation technology could help your professional services firm go from no-growth to high-growth.