Legal

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18 Dec: How to Change Your CRM Thinking from System to Systematic

Is your CRM generating the ROI your law firm deserves?

With 63 percent of law firms reporting user adoption and data quality as their top CRM challenges, odds are the answer is no. If your lawyers and business development team aren’t using the tool, quality customer data won’t get entered, creating a vicious cycle of poor adoption and data that does the opposite of drive new business.

So, how can you correct course and right the ship?

In my experience, it all comes down to your approach to CRM. Instead of thinking about your CRM as a system, you need…

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13 Nov: 9 can’t-miss pieces of expert law firm marketing advice

In the legal services market, growth has stalled, corporate clients are taking their legal needs in house and independent law firms are losing their share of the market.

But with the right strategic focus and insight, your firm can stem the tide, raise your visibility and lock down new business.

Need a place to start? Read on for nine golden nuggets of advice from renowned legal marketing experts.

1. Clients Hire Lawyers, Not Firms – John Remsen Jr.

John Remsen Jr., the president and CEO of Managing Partner Forum, suggests doubling down on relationships.

“Generally, clients hire lawyers, not law firms. And…

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30 Oct: 2018 LMA and Bloomberg Law Study: 4 Legal Marketing Trends That Spell Success

The latest Bloomberg Law and the Legal Marketing Association study has found that 62% of law firms are increasing their focus on marketing and business development. From greater internal pressure to generate revenue to corporate counsel reducing the number of firms they’ll work with to other firms becoming more sophisticated marketers, firms are looking to their marketing and business development teams to help.

Image credit: Bloomberg Law & LMA Research Study 2018

For legal marketers and business development professionals, this is great news. Whereas law firms and their attorneys have been traditionally focused on legal services, counsel, and the day-to-day…

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09 Oct: Osler, Hoskin & Harcourt LLP Invests in Relationship Intelligence Automation to Deliver Superior Client Experiences

Osler, Hoskin & Harcourt LLP, a leader in Canadian business law, launched a new suite of services from Introhive, the leader in relationship intelligence and CRM automation for the legal industry.

Over a five-year partnership, Osler has worked with Introhive to develop cutting-edge solutions that would enable the firm to better meet its clients’ legal and business needs. The partnership was created to support the firm’s commitment to finding new and better ways to deliver world-class client experiences.

This latest evolution in Osler’s innovation roadmap will allow the firm to gain deeper insight into its relationship intelligence and…

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30 Aug: Top 5 Takeaways From David Ackert’s State of CRM at Law Firms 2018 Study

The usage of Customer Relationship Management (CRM) technology in the legal sector is growing rapidly. For firms in today’s economy to stay competitive, they need to create a single source of truth for all business development and client management within the firm. But in order to get the most business value from a CRM deployment, it’s important to stay informed of the latest best practices, trends, and innovation taking place in industry.

Fortunately, Ackert Inc. conducts an annual market-wide study on the State of CRM at Law Firms that highlights how law firms are using their CRM and other complimentary…

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19 Jun: How to Measure and Manage Your Law Firm’s Relationship Capital

The three types of intellectual capital which make up the intangible value of a business are its people (human capital), everything that is left when these people go home (structural capital), and the value inherent in its relationships (relational capital).

One of the most valuable assets your law firm has are its relationships. The network of people and companies that represent your leadership team, board, clients, intermediaries, partners, suppliers, and employees constitute your relationship capital. These relationships underpin other types of capital, for example your firm’s reputation, brand, and intellectual property.

However, unlike other forms of capital (think financial…

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05 Jun: McCarthy Tétrault Drives Superior Client Service and Improves Collaboration Through Innovation

Technology is an essential tool. But whether it’s helping us email a client, book an appointment, or record account details, technology is only helpful as long as it’s used and valued.

This is the premise that McCarthy Tétrault, a leading Canadian law firm, uses when approaching their own innovation strategies. The end result is technological innovation that drives cultural and digital transformation and provides their lawyers with solutions that help them better service their clients, improve team collaboration, and understand their relationships.

For greater insight into how McCarthy Tétrault is driving innovation at their firm, we recently spoke with Nick…

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01 May: 5 Top Takeaways From Ackert’s 2018 Legal Business Development Trends Study

Demand for legal services has stagnated, leaving firms struggling to earn new business and stay profitable and facing two typical options.

There’s the traditional route, increasing rates and slashing expenses Or there’s the path shown to deliver stronger growth: investing more heavily in business development strategies. 

But which business development strategy should you choose? Which generates the most revenue?

That’s what David Ackert, President of Ackert Inc., set out to discover when they surveyed more than 100 law firms of various sizes for their study, 2018 Business Development Trends Across Law Firm Demographics.

What they found was, when it…

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26 Apr: [Infographic] 7 Key Takeaways From the 2018 LMA Annual Conference

This year’s 2018 LMA Annual Conference in New Orleans saw some of best legal marketing professionals come together to network, discover new technologies, learn leading business development strategies, and stay informed of what’s happening in the industry. As a result, the 2018 LMA Annual Conference had several key takeaways for legal marketers and business development professionals alike.

With sessions ranging from social media to competitive intelligence, there was a lot of ground being covered at LMA. To help summarize some of the conference highlights, we put together a detailed infographic covering the key takeaways that stood out to us the most….