Legal

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By Jody Glidden Business Legal

02 Mar: How Law Firms Can Solve CRM Adoption

If you want a litmus test to see if your law firm will survive in the long term, consider how eagerly your lawyers adopt CRM.

“CRM enable us to effortlessly communicate with our most important audience: clients, referral sources, prospects, and friends of the firm…this is our gold. Without these folks, we don’t have a law firm,” explains John Remsen, Jr., President and CEO of The Remsen Group.

John’s knowledge is based on decades of helping law firms develop and implement long-term strategic marketing and business development objectives. In fact, he recently discussed with us his eight strategies for building a…

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By Jody Glidden Legal

16 Feb: 4 Procurement Trends that Every Partner Should Know About

While procurement has long kept close watch over spending on outsourced services, law firms were exempt from their influence. But challenging economic times have forced Fortune 500 companies, and their international equivalents, to expand procurement’s influence to their legal departments. So if you want to work with these business leaders, you better become accustomed to dealing with procurement first, according to the 2016 Legal Procurement Survey, published by the Buying Legal Council.

“It has definitely become a buyer’s market,” says Silvia Hodges Silverstein, PhD, Executive Director, Buying Legal Council. “Clients are starting to flex their muscle and bring in procurement…

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By Jody Glidden Business Legal Marketing

09 Feb: 7 Steps to Create a Successful Industry Practice Group: An interview with John Remsen, Jr.

“There’s riches in niches,” declares John Remsen, Jr., President and CEO of The Remsen Group. And this is why he encourages law firms to develop industry practice groups.

“They promote cross-selling and teamwork, and focus a group of lawyers on a well-defined target audience,” he explains, noting that industry practice groups are the gateway for becoming the go-to firm for specific industries, such as banking, transportation, or real-estate development.

John’s insight is based on decades of helping law firms develop and implement long-term strategic marketing and business development objectives. He recalls an experience from a quarter century ago that demonstrates the…

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