Don’t Dump Your CRM: The Power of Understanding Relationships through Automation.
The relationship between salespeople and their CRM is love-hate. A whopping 70% of professionals (not just sales) are spending at least 5+ hours a week manually entering data into CRM and 60% are spending another four hours a week deciphering that data.
We turned to 10 industry and CRM experts for their advice on how to unlock the power of relationships with automation:
- How to make CRM easier to use for professionals
- Eliminate manual data entry with automation
- Increase visibility into new business development and customer intelligence