How to Transform Your Data in 4 Steps Using data transformation methods to improve customer understanding
Customers and prospects are everywhere. Unfortunately, for most organizations, so is their data.
To adapt to user preferences and stay top of mind, organizations are continually expanding the number of channels they use to market and communicate with clients. But all too often, each data stream exists in its own vacuum, resulting in data that are both underutilized and not representative of a customer’s experience with a business or brand.
This presents a pressing challenge: turning their ever-growing, disconnected mass of user data into…