Which of the following is on your business development to-do list for 2019?
Close more new customers Decrease customer churn Increase referrals All of the above
If you didn’t answer D, you’re either wildly successful (in which case, congratulations!) or you’re in trouble. But regardless of your answer, the real question is: What will it take to meet your goal?
Prospecting is hard—it takes about 18 calls to connect with a buyer. And customer retention has its own challenges, as unhappy customers are more likely to simply leave you than complain.
But never fear. This list of 2019’s…